#Japan #Tokyo #Appirits #UsabilityTesting #IceReadDesign

Enhancing Usability Testing in the AI Era

On July 7, 2026, a pivotal workshop titled "Shin Userability Test: Redesigning Usability Testing Environments" will be conducted, organized by the Web Boot Camp College (WBC). As the significance of Usability Testing (UT) becomes increasingly recognized, challenges remain in the practical application of UT concepts. Many teams face uncertainty regarding who, when, and how to analyze usability data, often leading to missed opportunities for improvement.

This workshop aims to tackle those challenges head-on by providing practical insights and strategies for implementing usability tests effectively within teams. Participants will delve into the intricacies of designing, analyzing, and executing usability tests in the age of AI, equipped with actionable tips that every team member can implement immediately.

Who Should Attend?

The workshop is designed for a variety of professionals including:

• - Those feeling that usability testing knowledge is too siloed and not spreading within their team.
• - Professionals interested in leveraging AI for more efficient test design and analysis.
• - UI Designers who wish to redefine their roles and metrics for success.
• - Product Managers eager to harness testing results for more informed decision-making.
• - Teams looking to involve designers beyond their typical roles during the UT phase.

If you find yourself fitting any of the descriptions above, we encourage you to join us!

Event Details

• - Date: July 7, 2026
• - Time: 7:00 PM - 8:30 PM (tentative)
• - Venue: Appirits Inc.
• - Address: 24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaokacho, Shibuya, Tokyo

Post-workshop, we will host a free networking session at the same venue, providing a great opportunity for attendees to meet and exchange ideas.

Panelists

The event will feature a knowledgeable panel of experts:

• - Daisuke Sugawara (IceRead Design: Specialist in UI/UX Design Group Chapter)
• - Jyun Furujun (DMM.com LLC: Designer/Product Manager in Co-Platform Development)
• - Maaya (Studist Inc.: Product Designer and Researcher)

Additionally, the workshop will be facilitated by Takashi Umemura (Appirits Inc.: VP of Design / Head of HCD Department).

About IceRead Design

IceRead Design is a digital engineering firm proficient in Design, AI, and Engineering, focusing on AI-driven development styles. Their expertise encompasses supporting clients in developing digital products and improving UX/UI while also aiding in the clients' AI transformation (AX).

About WBC College

WBC College, organized by Appirits Inc., is a collaborative workshop series aimed at fostering growth in user-centric design. Through these initiatives, we share best practices as co-creation partners in driving business growth for our clients.

Company Overview

• - Company: Appirits Inc.
• - Location: 24th Floor, Shibuya Sakura Stage SHIBUYA Tower, 1-1 Sakuragaokacho, Shibuya, Tokyo
• - Founded: July 2000
• - CEO: Junji Wada
• - Website: https://appirits.com/

Services Offered:

• - Planning and operation of web services
• - Consulting and access analysis for web services
• - Development and sales of web service packages and ASP
• - Contract development of web service systems
• - Infrastructure setup, maintenance, and monitoring of web service systems
• - Planning, development, and operation of online games

We look forward to welcoming all attendees eager to elevate their understanding and implementation of usability testing in this dynamically evolving landscape.