FINN Partners Elevates Nicole Janok as Senior Partner
In a significant announcement, FINN Partners, a prominent independent marketing and communications agency, has promoted Nicole Janok to Senior Partner from her previous role as Partner. This elevation comes as the agency continues to experience remarkable growth, particularly within the vibrant Florida market.
A Record-Breaking Year
Under Janok's leadership, the Florida office of FINN Partners has achieved an impressive revenue increase of 36% from 2023 to 2024. This surge reflects the growing demand for integrated communications strategies in a state that has become increasingly attractive for corporate headquarters and businesses of all kinds. As 2025 progresses, FINN anticipates continued expansion, capitalizing on Florida's burgeoning economy which hosts more than 20 Fortune 500 companies.
Janok will not only continue to manage operations in the Florida office but will also serve as a senior advisor within the agency’s Purpose and Social Impact Practice. Her insights are particularly valuable as the agency seeks to provide strategic counsel to a diverse range of clients across several sectors such as hospitality, real estate, health, travel, automotive, and non-profit initiatives.
The Growth of Florida as Business Hub
Florida has firmly established itself as a strategic business destination. The past few years have seen substantial corporate relocations from states such as New York and California, largely due to the state's supportive business environment, skilled workforce, and favorable financial incentives. Major companies have recognized this, making significant investments in the state's infrastructure and workforce.
Beth Courtney, Managing Partner for the Southeast Region, highlighted the region's dynamic and diverse economies stating, "As companies increasingly establish headquarters in Florida and neighboring states, the demand for integrated communications and reputation strategy continues to grow. FINN is well-positioned to meet that demand."
Janok’s Vision and Industry Experience
A native of Florida, Nicole Janok brings 23 years of extensive experience in strategic communications. Prior to her tenure at FINN, she held senior roles at notable agencies across the Southeast. Janok's background includes serving as Senior Vice President and Regional Director at Sharp Think, where she played a pivotal role in establishing the company’s first regional office in Florida. Her expertise also encompasses strategic counsel provided at MSLGROUP in Atlanta.
"Nicole's leadership is hands-on," stated Amy Terpeluk, Managing Partner and Purpose and Social Impact Practice Lead. "Drawing on her deep understanding of industry sectors and the evolving economy of Florida, she has been an asset in telling impactful stories that resonate with clients' needs."
Embracing Purpose and Impact
As part of her role, Janok is passionate about purpose-driven storytelling, a vital aspect of FINN’s mission. Her commitment to fostering a collaborative team spirit embodies the ethos of the agency, something she emphasized during her promotion announcement. She remarked, “I’m honored to step into the role of Senior Partner and very grateful for the opportunity to work alongside such a collaborative team and outstanding clients. This promotion reflects our team's collective energy, strategic vision, and commitment to making an impact.”
About FINN Partners
Founded in 2011, FINN Partners has quickly become one of the fastest-growing independent public relations firms globally, expanding from a revenue of approximately $24 million to nearly $200 million over 13 years. The company’s remarkable trajectory places it among the most innovative players in the industry according to Fast Company and PRovoke Media.
FINN operates with a robust global presence, featuring over 1,300 professionals across 36 offices worldwide, thus providing clients access to a broad array of resources and expertise. As they continue to expand, the agency remains dedicated to their core principles of innovation and collaborative partnership, positioning themselves for continued success in the future.
For more information, visit
finnpartners.com and follow them on X and Instagram at @finnpartners.