Varsity Brands Welcomes Satish Mehta as Chief Technology and Product Officer for Growth and Innovation

Varsity Brands Appoints New Chief Technology Officer

In a significant move to strengthen its technological backbone, Varsity Brands has announced the appointment of Satish Mehta as the new Chief Technology and Product Officer. This prestigious position is aimed at transforming how the company engages with technology, further optimizing their digital platforms and enhancing customer experience across all of its offerings. Founded on the pillars of sports and spirit solutions, Varsity Brands operates through its renowned divisions, BSN SPORTS and Varsity Spirit.

Satish Mehta brings over two decades of expertise in leading and managing large-scale technology and digital transformation initiatives. His previous role as the Chief Technology Officer at Chewy is particularly notable; he played a crucial role in scaling the business from a fledgling startup to a major player in the e-commerce space. As Varsity Brands embarks on its journey of innovation, Mehta's extensive experience is expected to catalyze the development of data-driven, secure, and scalable digital platforms.