#Japan #Osaka #Weve #Minna no Wedding #Kufu Wedding

Weve's New Partnership with Kufu Wedding

In an exciting development for couples planning their wedding, Weve Inc., based in Osaka, has signed a partnership agreement with Kufu Wedding Inc., the operator of the popular wedding information site "Minna no Wedding". This collaboration aims to enhance the wedding planning experience by integrating real wedding videos into the Minna no Wedding platform.

The Game-Changing Proposal

The heart of this partnership lies in Weve's video service called "Omoide Plus Movie". This innovative platform captures the essence of wedding ceremonies through immersive one-minute videos. These captivating snippets will soon be available on the Minna no Wedding website, giving couples a more tangible feel for potential venues. This enhancement aims to improve the site’s ability to attract couples and ultimately increase the footfall at various wedding venues.

Background of the Services

Minna no Wedding is a comprehensive wedding information site that features details about over 6,000 wedding venues across Japan. It incorporates over 600,000 real reviews and expense reports, offering couples a wealth of genuine feedback. This site has become a go-to resource for engaged couples seeking authentic insights from those who have gotten married, helping them identify the venue that best fits their needs.

On the other side, Weve is recognized for its pioneering approach in the wedding video industry. With over 12,000 wedding videos recorded annually, it has been the first to offer free wedding filming alongside a service that allows couples to purchase short movies. This model has made Weve a hit on platforms like TikTok and YouTube, where its short videos have garnered over 50 million views each year.

As couples increasingly turn to social media for guidance in choosing wedding venues, blending these strengths with video content can significantly heighten a couple’s ability to visualize their wedding experience. Venues, in turn, can communicate their unique attributes more effectively, thereby enhancing their appeal and boosting customer engagement, leading to increased attendance rates and conversion rates.

Specific Initiatives in the Partnership

As a part of this partnership, Weve will edit wedding videos taken through the Omoide Plus Movie service into one-minute clips. These will be featured on the wedding venue introduction pages of the Minna no Wedding site.

Benefits for Couples

Through these videos, couples can embrace the atmosphere of the wedding venue, witnessing aspects that photos alone may not convey—such as mood, culinary options, and the genuine reactions of guests. The immersive video content aids in forming a clearer and more compelling picture of the wedding experience.

Benefits for Wedding Venues

Wedding venues gain the advantage of showcasing their charm through video, allowing couples to form more concrete visuals ahead of their visits. This not only piques interest but also deepens understanding, enhancing the likelihood of couples visiting and ultimately deciding to book the space for their special day.

About Kufu Wedding

Founded in October 2010, Kufu Wedding aims to create new forms of celebration around weddings. In addition to the Minna no Wedding site, it offers a range of services, including wedding production services, resort wedding planning, an import dress shop, and rental dress services. Starting April 2025, Kufu Wedding will launch "Minna no Event," an event venue search site leveraging its extensive review database.

About Weve

Weve Inc. was established in August 2000 with a mission to ensure that no couple has regrets about their wedding. It excels in providing solutions that tackle challenges faced by wedding venues. The company has more than 12,000 shooting experiences per year across wedding venues nationwide. In addition to wedding videos, Weve offers promotional support and content for social media and web media, positioning itself as a leader in helping the wedding industry acquire customers effectively.

Conclusion

This collaboration between Weve and Kufu Wedding is set to revolutionize how couples approach wedding planning, giving them the tools they need to visualize their perfect day while supporting venues in attracting more couples. As wedding planning continues to evolve, this partnership showcases the importance of adaptive strategies in the digital age.

For further inquiries, please contact Chihiro Kishimura at Weve. Telephone: 06-6375-8601, Email: [email protected].