#Germany #automotive innovation #VARTA #Hannover #battery selection

VARTA's Innovative New Battery System

VARTA Automotive has recently announced a groundbreaking new range of batteries designed to simplify the selection process for retailers, workshops, and fleet operators. This innovative product line features a color-coded labeling system that allows for quick and easy identification and selection based on vehicle requirements.

Streamlining Battery Selection

In response to the increasing complexity of modern vehicles, VARTA has introduced a structured product portfolio that clearly delineates various battery types and their specific applications. The system comprises several categories:

• - SLI Batteries (Blue Label): Providing reliable starting power for conventional vehicles.
• - EFB Batteries (Silver Label): Enhancing performance for Start-Stop vehicles and those with basic winterization features.
• - AGM Batteries (Gold Label): Tailored for high-demand applications, including advanced Start-Stop systems and highly equipped utility vehicles.
• - Li-Ion Batteries (Orange Label): Specifically designed for deep cycle applications in off-grid leisure activities, such as RVs and boats, providing superior energy storage and smart connectivity via a Bluetooth app.

This intuitive labeling system significantly reduces complexity, making the selection process more accessible both in-store and online.

The Vision Behind the New Product Line

Theres Gosztonyi, Vice President of Aftermarket EMEA at Clarios, emphasized the importance of these advancements in the market. He stated, "With this new portfolio, we are not just simplifying battery selection; we are setting a new benchmark in the aftermarket parts market. Customers can now navigate our products with ease, leading to informed decisions that enhance vehicle performance and reliability."

VARTA's latest offerings include the cutting-edge EFB H9 and AGM H3 batteries, specifically engineered to meet the evolving needs of contemporary vehicles. Furthermore, the ProMotive range has been expanded to include the EFB A type, designed for modern low-voltage systems found in trucks and commercial vehicles.

In light of the digital age and the growing trend of off-grid lifestyles, VARTA is now launching a premium Li-Ion Leisure range, ideal for campers, caravans, and marine applications. These batteries provide double the usable energy compared to traditional lead-acid batteries, with over 3,000 cycles, a 45% lighter design, and smart connectivity options.

Support for Retailers and Workshops

Beyond the new product range, VARTA remains committed to supporting its partners in the automotive sector. Retailers benefit from streamlined in-store experiences and clear customer guidance. Workshops have access to the VARTA Battery Finder for accurate battery selections, alongside professional training to keep up with the latest technologies.

Fleet operators can utilize the VARTA program for expert support and personalized purchasing options. The Total Cost of Ownership (TCO) calculator enables them to optimize battery investments by analyzing performance metrics and cost efficiencies.

With this new portfolio, VARTA reinforces its dedication to facilitating battery selection while providing top-notch performance. From workshops to fleet managers and adventurers, the updated collection ensures that finding the perfect battery has never been easier.

For more details, visit VARTA Automotive.

About Clarios

Clarios is a global leader in advanced low-voltage battery technology for mobility. Our batteries and smart solutions power nearly every type of vehicle, appearing in one in three vehicles today. With approximately 18,000 employees across over 100 countries, we provide deep expertise to our OEM and aftermarket partners while emphasizing reliability, safety, and comfort in daily life. Our focus on sustainability drives us to ensure that 100% of our sold products are recyclable, and we recycle 8,000 batteries per hour through our network.