Tsuruyayoshinobu's Exciting Kakigōri Campaign Expands This Summer

Tsuruyayoshinobu's Refreshing Summer Kakigōri Campaign

As temperatures rise, nothing beats a cool bowl of Kakigōri, famously enjoyed throughout Japan during the sweltering summer months. This year, Tsuruyayoshinobu, a venerable Kyoto sweets manufacturer, is thrilled to announce the return of its popular "Kakigōri Zanmai (Kakigōri Gourmet) Campaign," which will run for two months from July 1 to August 31, 2026. The good news is that Tsuruyayoshinobu is expanding its reach from two to four participating stores, bringing even more opportunities for Kakigōri lovers to indulge in their favorite flavors.

Tsuruyayoshinobu, led by Shinichiro Inada, has been crafting traditional sweets since its establishment in 1803. The return of this campaign follows last year's successful inaugural event, which saw overwhelming participation and a swift depletion of supplies due to popular demand. This year’s campaign aims to further enhance the summer experience and engage with loyal customers by offering an exciting new collectible item.

What to Expect This Summer

The key highlight of the Kakigōri Zanmai Campaign is the exclusive umbrella markers, a delightful design that has garnered popularity among fans of character goods and capsule toys. Each marker is creatively designed with a cute Kakigōri illustration and comes crafted in a refreshing acrylic material. With a silicone ring and snap hook, these markers are not only practical for identifying umbrellas but can also be used to mark personal items like water bottles or electronic cables, making them a versatile addition to daily life.

When the silicone ring is removed, it transforms into an acrylic charm, ideal for adding a touch of flair to bags, pouches, or even cosmetic cases—making this item both charming and functional.

How to Participate

To take part in this limited-time offer, participants must complete the following steps:
1. Order a Kakigōri from the designated menu at one of the participating stores within the campaign period.
2. For each Kakigōri purchased, customers will receive a stamp on a special stamp card.
3. Collect three stamps on the card and present it at any of the participating outlets to redeem the exclusive umbrella marker.

This year’s campaign aims to create a fun and engaging atmosphere around the experience of enjoying Japanese shaved ice while collecting charming memorabilia.

Campaign Details

- Campaign Name: Kakigōri Zanmai Campaign
- Duration: July 1 (Wednesday) - August 31 (Monday), 2026;

- Special note: The Tokyo store (TOKYO MISE) will only run until August 23, with stamp card distribution ending on August 6.

- Conditions for Participation:

1. Order any menu items featuring Kakigōri.
2. Collect stamps as outlined above.

- Reward: A limited-edition Tsuruyayoshinobu umbrella marker (not for sale), with dimensions matching approximately 30mm x 24mm x 3mm.

Participating Locations

The campaign is set to feature four stores across Kyoto and Tokyo:

Kyoto Stores:

1. Tsuruyayoshinobu Main Store
Address: 602-8434 Kyoto, Kamigyo Ward, Imairagawa-dori Horikawa Nishiru
Closed on Wednesdays.

2. Tubara Cafe
Address: 602-8434 Kyoto, Kamigyo Ward, Nishifunahashi-cho 340-5
Closed on Tuesdays and Wednesdays.

Tokyo Store:

1. Tsuruyayoshinobu TOKYO MISE
Address: 103-0022 Tokyo, Chuo Ward, Nihombashi Muromachi 1-5-5 COREDO Muromachi 3
Open daily throughout the campaign.

Each location will feature an extensive menu of Kakigōri options, from traditional varieties like Uji Kintoki and Koshi An to innovatively flavored options such as pistachio and strawberry.

Experience the Refreshing Chill

This summer, Tsuruyayoshinobu invites everyone to create delightful memories while enjoying their iconic Kakigōri, gathering stamps and collecting unique souvenirs. Whether you're looking to cool off on a hot day or searching for the perfect summer treat, the Kakigōri Zanmai Campaign promises an enjoyable and refreshing experience throughout the bustling days of summer.