#USA #New York #Harley-Davidson #Media Strategy #Horizon Global

Harley-Davidson Partners with Horizon Global for Growth

In an exciting development for the motorcycle community, Harley-Davidson, a brand synonymous with freedom and adventure, has recently announced its partnership with Horizon Global following an extensive selection process. This strategic collaboration aims to unify and enhance the media activities of the iconic motorcycle brand under a comprehensive global operational model.

This partnership is set to transform the way Harley-Davidson engages with its audience across various markets. With the growing need for transparency and consistency in media strategies, Harley-Davidson is looking to Horizon Global to help streamline its global media operations, thereby expanding its reach and influence. As stated by Marcus Fischer, Harley-Davidson's brand head, this integrated approach offers a unique opportunity to better serve existing customers while inviting a new generation of motorcycle enthusiasts.

The Vision for Better Engagement

Horizon Global is entrusted with overseeing the brand's media strategy, planning, investments, and measurement across key regions including North America, EMEA (Europe, Middle East, and Africa), APAC (Asia and Pacific), and LATAM (Latin America). This diverse coverage is crucial for Harley-Davidson's goal of improving local outreach while maintaining a coordinated global presence.

According to Bob Lord, CEO of Horizon Global, Harley-Davidson has successfully transformed its customer base into a lifelong lifestyle movement. He emphasizes that the partnership will focus on collaborative growth, leveraging insights that go beyond traditional conventions. Lord noted the respect that has developed between the teams during the selection process and expressed eagerness to assist Harley-Davidson in achieving its ambitious growth targets.

Harley-Davidson's Legacy and Future

Founded in 1903, Harley-Davidson has continually shaped motorcycle culture by delivering a lifestyle that resonates deeply with riders worldwide. The company prides itself on offering customizable motorcycles, parts, accessories, riding gear, and apparel that cater to the desires of motorcycle enthusiasts. More than just a product, Harley-Davidson encapsulates a way of life that celebrates freedom, adventure, and the pursuit of happiness.

The leadership team at Harley-Davidson is optimistic that this strategic partnership will lead to increased visibility, coordination, and efficiency in its media investments, ultimately enhancing brand loyalty and engagement among both new and existing riders. The brand is committed to nurturing and evolving motorcycle culture, ensuring that it remains relevant and vibrant in the years to come.

On the technological front, Harley-Davidson is not just focused on legacy; it is also embracing innovation through its subsidiary, LiveWire Group, which is committed to developing future mobility technologies. This is essential, as the motorcycle industry evolves, and consumer preferences shift towards sustainable and tech-enabled riding experiences.

A Mutual Commitment to Growth

Horizon Global, a pioneering joint venture created for modern marketers, aims to challenge established norms with pragmatic and creative solutions. By combining Horizon Media's vast expertise with the innovative spirit of Havas, Horizon Global stands ready to provide Harley-Davidson with unparalleled insights and strategies needed for a successful media landscape that thrives in the digital age.

As both companies embark on this journey together, they share a mission towards meaningful growth, enriching the lives of motorcycle riders, and transforming their aspirations into actionable strategies. With this collaboration, Harley-Davidson and Horizon Global are poised to set new standards in the motorcycle industry, reflecting the spirit of adventure that their riders cherish.

For more information on Harley-Davidson and to explore its offerings, visit harley-davidson.com.