#Germany #Munich #Deutsche Bahn #Comarch #BahnBonus

Deutsche Bahn Partners with Comarch for BahnBonus Program

Deutsche Bahn (DB) is set to redefine its loyalty program BahnBonus with the help of technology partner Comarch. This collaboration, formally announced on July 29, 2025, marks the beginning of a significant transition as DB aims to migrate its existing loyalty infrastructure onto Comarch's advanced platform. The project will officially kick off in 2025, focusing on the modernization and enhancement of DB’s customer relationship management (CRM) architecture.

Project Overview

The partnership centers on the comprehensive migration of BahnBonus to the Comarch Customer Loyalty Management (CLM) system. This initiative aims to create a more modular, flexible, and future-ready IT environment for DB's loyalty program while also improving integration with other CRM areas such as direct marketing and customer service. The end goal is to launch customer offers with quicker time-to-market capabilities, leveraging advanced IT solutions.

Katharina Jendritzky, the overall project manager for DB’s CRM implementation, expressed her confidence in Comarch’s ability. She stated, “The IT solution from Comarch for customer loyalty management impressed us during a Europe-wide tender with its high performance and attractive offer. We look forward to collaborating with Comarch to further develop BahnBonus in a dynamic manner.”

Commitment to Customer-Centric Solutions

Comarch’s commitment to agile service delivery and customized solutions is a critical asset in this collaboration. By utilizing the Comarch CLM system, DB will be able to tailor its loyalty offerings specifically to meet customer needs while ensuring scalability and long-term tech viability. This partnership is built on a long-term framework agreement that reflects both partners' dedication to maintaining a sustainable relationship focused on continuous innovation in loyalty management.

Mariusz Kolasa, the Director for Customer Loyalty Consulting at Comarch, expressed excitement about the partnership, stating, “I am thrilled about the trust that DB Fernverkehr AG has placed in us. This recognition is not just a landmark achievement for us—it also signifies our joint potential for innovation. Rethinking customer loyalty means intelligently merging digital excellence with user orientation. Today’s consumers demand more than just points; they expect relevance, value, and engaging experiences. Together with DB, we are committed to building something substantial and sustainable.”

Looking Ahead

As the migration to Comarch’s system progresses, both companies are optimistic about enhancing customer experiences for BahnBonus users. The new model is anticipated to not only simplify the loyalty program but also enrich it, creating a more rewarding journey for travelers. This partnership signifies the beginning of a new chapter in customer loyalty for Deutsche Bahn, promising exciting developments ahead.

In an era where customer loyalty can be challenging, DB is taking proactive steps to redefine how it interacts with its valued customers. Through the use of innovative technology provided by Comarch, the future of BahnBonus is poised for exciting transformations, ensuring that it remains relevant, competitive, and, most importantly, customer-focused.