#Japan #Tokyo #TikTok Shop #TORIHADA #FANME

TORIHADA Raises 1.5 Billion Yen to Propel Creator Economy

Tokyo, Japan – TORIHADA Inc., a pioneering company in the creator economy based in Shibuya, Tokyo, has announced a remarkable achievement in securing a total of 1.5 billion yen through a Series A funding round. This funding will significantly speed up the development of its creator-focused products, especially the innovative platform, FANME, and its investment in the rising TikTok Shop market.

Background of the Funding

The primary goal of TORIHADA is to strengthen its position as the foremost creator economy company in Japan. By developing products like FANME, TORIHADA aims to empower creators to manage their digital content and merchandise while nurturing their connections with fans.

Purpose of Financing

The funding will be allocated mainly to:

• - Continuous Improvement of FANME: The creator DX platform, FANME, will undergo ongoing development to enhance its features. This platform allows creators to sell digital content and merchandise effectively, fostering deeper engagement with their audiences.
• - Investment in TikTok Shop: Recognizing the rapid expansion of TikTok Shop in Japan, TORIHADA plans active investments and business development in this area. They will focus on nurturing their own commerce accounts like “rumina@live commerce” and developing unique products to establish a competitive advantage in the social commerce sector. Notably, they are developing an in-house tool, “Auto Short Movie (temporary name),” aimed at automating the creation of effective commerce videos powered by AI, which will significantly boost the scale and efficiency of commerce video production in Japan.
• - Expansion of New Initiatives: TORIHADA is also branching out into various new areas, such as supporting music activities for creators and gaming streams via a dedicated label. They are also launching the TORIHADA ACADEMY to educate creators on live commerce and AI technology, facilitating an acceleration in the broader creator economy.

Insights from Investors

Investors have expressed strong confidence in TORIHADA’s vision:

• - Kouda Tanihashi from Jafco Group emphasized that TORIHADA is at the heart of the creator economy, especially given the proliferation of social networks like TikTok, which has opened up new markets. They believe that the traditional influencer marketing framework no longer suffices and that TORIHADA’s holistic approach to the creator economy is vital.
• - Ryo Takao from Spiral Innovation Partners noted the dual nature of the creator economy's rapid expansion and its growing pains but highlighted TORIHADA’s center position in short video content and creator management.
• - Yusuke Manabe from Mizuho Capital reflected on the importance of creating a safe infrastructure for creators amidst market growth, trusting in TORIHADA’s commitment to creator-first principles.

In unique comments, Hayato Matsuno from Resona Capital highlighted their involvement as the only regional bank-backed fund, acknowledging the potential for local businesses in influencer marketing and the ability to resolve regional challenges.

Conclusion

With this robust backing, TORIHADA is set to use the funds to not only grow their existing platforms but also to establish a new paradigm in creator monetization and digital content distribution. The company is determined to continue evolving in the fast-paced environment of short video and live commerce, creating exciting opportunities for both creators and their audiences.

For more details, visit the official TORIHADA website: TORIHADA Official Site

Explore FANME and other initiatives by checking our media channels: FANME Media.

Representing TORIHADA, CEO Eishiro Wakai expressed gratitude towards the investors, stating, “Despite the incredible evolution of AI, we are committed to spotlighting human potential and maximizing talents through this funding, ensuring we create an infrastructure where creators can truly shine.