#Japan #Shizuoka #Yamashita #Tomohisa #YAMASHITA CARE365

Tomohisa Yamashita's Inspiring New CM: "Changing the Future"

On September 18, 2026, Yamashita Co., Ltd. will launch a new commercial featuring actor Tomohisa Yamashita, to celebrate his ongoing 30-year career in the entertainment industry. The CM, titled "Yamashita is Changing", showcases the company's dedication to caregiving, blending the warmth of support with a look towards the future.

Yamashita, known for his versatility in music, films, and television dramas, embodies the spirit of the company—one that values technology and innovation while maintaining a heartfelt connection to the community. The new commercial represents Yamashita's commitment to facing challenges head-on and highlights the essence of Yamashita Co., Ltd. as a leading supplier of caregiving products and services.

A Welcoming Vision of Care

In the CM, a vibrant blue character, inspired by the company’s new logo, interacts with Yamashita, portraying a world where everyone, regardless of their caregiving needs, can enjoy a secure and joyful life. The character’s illuminating path transforms into essential caregiving items like wheelchairs and bed rails, enabling an elderly woman to take a step forward confidently amidst her family’s smiling faces. Through this visualization, the CM illustrates the company’s message: "We are doing everything we can with technology and AI."

The commercial crescendos to Yamashita’s empowering chant—"One, two, three!"—encouraging collective action and continued challenges shared between the company and its customers.

This heartwarming narrative resonates not only with elderly care but also with the tagline, “Continuous Change,” encapsulating Yamashita’s corporate philosophy of evolving alongside the community's needs.

Insights from Yamashita on the CM Shoot

During the filming process, Yamashita arrived on set in a crisp white shirt and denim, showcasing a blend of comfort and style. The uniqueness of this project required him to act alongside a digital representation, honing his skills to respond to an unseen entity with finesse, a testament to his impressive acting range. The director praised his performance, especially during the dynamic jump sequence, where Yamashita displayed his athleticism and charisma.

Amidst the fun and laughter during the shoot, Yamashita's passion for the project clearly shone through, ensuring a memorable experience for all involved.

An Exclusive Interview with Tomohisa Yamashita

In a candid interview, Yamashita expressed his thoughts on the filming:

Q: What was your impression of the CM shoot?
I felt a warm atmosphere created by everyone around me. I truly enjoyed the heartwarming moments we spent together.

Q: How did you feel when asked to participate in Yamashita's CM?
It was an honor. I believe everything we enjoy now is built on the legacy of the older generations, and supporting them is incredibly meaningful.

Q: What challenges would you like to take on now that you’ve reached your 30th anniversary in the entertainment industry?
I want to continue improving my craft but also dive into new genres and learn as much as I can.

Q: What’s the most important lesson you’ve learned over the past 30 years?
Taking time to reflect on my journey is essential. Occasionally resetting my direction has been vital to staying true to my goals, especially when faced with obstacles.

Q: What would you say you want to achieve next?
I wish to develop the skill of being a short sleeper, enabling me to explore more interests like reading and watching films in the little time I have.

Q: Do you partake in family traditions, especially around Respect for the Aged Day?
Gathering around the dinner table and visiting gravesites are precious traditions I value. I'm particularly excited to visit my favorite restaurant and spend quality time with my family.

Q: A message for those watching the CM?
While caregiving may seem daunting, this CM illustrates the gentle, supportive presence of Yamashita through a magical lens of light. I hope it encourages more people to understand the compassionate side of caregiving.

New Branding Initiatives

Aligning with the release of this new CM comes a refreshed corporate logo that maintains the core elements of the previous design while presenting a forward-thinking value for the brand moving ahead. This evolution is not merely aesthetic—it signifies Yamashita's resolve to continue evolving in caregiving practices.

In addition to this, Yamashita Co., Ltd. introduces YAMASHITA CARE365, a new service brand focusing on home care solutions tailored to meet the needs of users around the clock. The goal is to ensure support for anyone at any moment, reflecting the company’s commitment to adaptability and care.

CEO Kazuharu Yamashita emphasizes that the company aims to blend technological advancements with traditional values to enhance the quality of life for the elderly and their families, extending services beyond Japan and into global markets.

Moving towards the future with a renewed mission, Yamashita Co., Ltd. invites the public to join them on this transformative journey as they focus on providing innovative and compassionate caregiving solutions. With the tagline "Yamashita is Changing", the message is clear—this is just the beginning.

Stay tuned for the new CM airing in the Kanto region on September 18, and on YouTube from September 10.

• ---