Understanding Pet Consumables: Consumer Insights and Preferences

Insights into Consumer Preferences for Pet Consumables

A recent consumer survey conducted by Fancrew Inc., a cutting-edge company based in Chiyoda, Tokyo, provides fascinating insights into pet consumables. The study involved 751 members of the 'Fancrew' community, focusing on their purchasing habits and priorities in buying pet products like food and litter.

Key Findings

According to the survey results, the most popular shopping venue for pet consumables is the drugstore, with 56% of participants indicating that they purchase their products there. The study also highlights the significant costs associated with pet food, with 67% of respondents identifying pet food and treats as their most expensive pet-related expense.

Moreover, respondents emphasized the importance of price and quality when selecting pet consumables, with 72% stating that price is a crucial factor in their purchasing decisions. Following pet food, the second highest cost was attributed to toilet sheets and cat litter, capturing 20% of the responses.

This survey sheds light on how pet owners derive information about products. An overwhelming 44% of respondents gather insights from family, friends, and acquaintances, while 36% utilize social media for reviews and recommendations.

Survey Details

Conducted online between September 5 and September 16, 2025, the survey targeted general consumers engaged with Fancrew's vast database of 1.5 million users throughout Japan. This survey encompassed 30 questions that probed various aspects of pet care products, including preferences for online shopping and the presence of pet insurance.

Methodology

The methodology adopted for this research includes:

- Method: Online Survey
- Respondents: 751 members of the Fancrew user base (184 male, 567 female)
- Focus: Insights into pet consumables and purchasing trends

Additional Insights

The survey findings underscore a notable trend where drugstores are regarded as convenient locations for purchasing pet items. Meanwhile, home centers and e-commerce sites follow closely, with 43% and 38% respectively. This indicates a diverse range of preferences, with consumers seeking accessibility and variety.

The results reveal a broader understanding of consumers' choices and their factors of concern when it comes to managing their pets. This insight can be invaluable for businesses engaged in the pet care industry, guiding product development and marketing strategies.

For those interested in the complete survey results, please feel free to reach out to Fancrew. It's requested that any published references to the survey include credit to “Fancrew Inc.” and, if published digitally, that a link to Fancrew be included.

About Fancrew Inc.

Fancrew Inc. leverages unique patented technology to analyze customer and employee feedback, supporting various sectors in enhancing their operations, product development, and employee engagement. Besides running the experiential information site 'Fancrew', the company offers comprehensive marketing assistance, including internet research.