CAKES Body Achieves Remarkable Revenue Growth from $7M to $75M in Just One Year

CAKES Body Achieves Remarkable Growth in Just One Year

In a stunning display of business acumen and strategic partnership, CAKES Body has transformed from a $7 million brand to an astonishing $75 million powerhouse in just twelve months. This leap is largely credited to their collaboration with the performance marketing agency, Accelerated Growth Studio (AGS).

At the helm of this success story is Taylor Capuno, CEO and co-founder, who initially faced skepticism from their previous marketing agency regarding the efficacy of paid advertising. "They asserted that paid ads were dead for us," Capuno noted, which nearly led to the brand's downfall. However, CAKES Body, known for creating women's undergarment solutions with authenticity and community engagement, decided to pivot and entrust its marketing to AGS.

Revamping the Advertising Strategy

Upon taking the lead, AGS quickly identified the issues plaguing CAKES Body's advertising campaigns. The previous approach was scattered and ineffective, with budgets misallocated and no clear acquisition strategy. Recognizing the brand's potential, AGS meticulously restructured CAKES Body's Meta advertising account, leading to an impressive turnaround.

The new strategy included expanding their advertising reach beyond Meta to platforms like TikTok and Google. They employed a robust system for optimizing landing pages, developed through Replo, allowing for rapid iterations and testing beyond the ordinary. Additionally, AGS introduced a creative testing infrastructure, enabling CAKES Body to scale user-generated content (UGC) and deploy various marketing hooks efficiently.

The Results Speak for Themselves

The results of this strategic overhaul were profound. CAKES Body's revenue skyrocketed, growing by a staggering 750% year-over-year. Daily ad spend reached up to $300,000—transforming the brand from a modest player into one of the top 0.01% of Meta advertisers worldwide, sitting alongside giants like Amazon. Capuno expressed his excitement over the collaboration: "Working with AGS feels like collaborating with mad scientists, in the best way. They are aggressive, smart, and they truly understand how these platforms operate."

With the momentum established in 2025, CAKES Body is poised for further expansion. The forecast for revenue in 2024 has been upgraded from $30 million to an impressive $80 million and is on track for exceeding $120 million in 2025. Their strategy exhibits not just growth in revenue but also an evolution in marketing effectiveness, demonstrating a commitment to aligning growth directly with profitability.

The Future of CAKES Body

Looking ahead, CAKES Body plans to double its revenue once more in 2026 by building upon their current successes and expanding their product offerings. Capuno believes that the partnership with AGS is uniquely symbiotic: "Most agencies just don’t get it. AGS acts like a true business partner, guiding us through our growth phases."

Promising a solid community-focused approach, CAKES Body continues to set standards not only in the women’s undergarment market but in the broader landscape of Direct-to-Consumer brands. The brand's commitment to product innovation is matched by their substantial contributions to women’s health causes, having donated over $1 million to date. Founded by sisters Taylor Capuno and Casey Sarai, CAKES Body aims to enhance the lives of women everywhere through its thoughtfully crafted products and a strong community ethos.

In conclusion, CAKES Body serves as a powerful illustration of how adaptive strategies, aligned with effective marketing and growth partnerships, can redefine what is possible for DTC brands in today’s digital landscape.