Skechers Named Title Sponsor for Wicked Wine Run's 5K Series Nationwide

Wicked Wine Run Welcomes Skechers as Title Sponsor

The Wicked Wine Run, recognized as the preeminent wine-themed 5K series in the United States, has officially announced a multi-year partnership with Skechers, The Comfort Technology Company®. This collaboration is set to enhance the experience of participants in this popular fun run event series, which has been steadily gaining traction across the nation.

What This Partnership Means

The partnership with Skechers will introduce exciting on-site activities and exclusive benefits for participants. Skechers will be showcasing its innovative AERO Series of running shoes, which are specifically designed to offer comfort and support to runners of all levels. This strategic collaboration aims to create a unique running experience that combines fitness with the joys of wine culture.

According to Brogg and Entity Sterrett, Owners of Wicked Wine Run, the excitement of joining forces with Skechers stems from the brand's impressive growth since its inception in 1992. They expressed their enthusiasm by stating, “We look forward to having them join us for multiple seasons of high energy events and unforgettable Wicked Wine Run experiences across the country.”

The Series Kickoff

The SKECHERS Wicked Wine Run series is scheduled to start on April 4, 2026, with events taking place in Irvine, California, and El Paso, Texas. Following the kickoff, the series will travel to 36 additional cities around the United States. Each Wicked Wine Run event includes a fun 5K run and a leisurely 1K wine walk, followed by an entertaining post-run wine festival.

Participants can expect a vibrant atmosphere filled with food, wine, live music, games, and a variety of vendors offering interactive entertainment. It’s a wonderful opportunity for community building through fun and fitness while enjoying the benefits of local wine culture.

Catherine Zou, Senior Director of Product Development and Merchandising at Skechers, mentioned, “Joining the Wicked Wine Run as title sponsor is a perfect fit for Skechers. The events bring communities together through fitness and fun.” She elaborated that this partnership provides a platform to showcase Skechers' broader commitment to performance running.

Participant Engagement and Benefits

In addition to the running experience, participants of the SKECHERS Wicked Wine Run series will receive exclusive merchandise including a branded event shirt and a commemorative finisher medal. Moreover, they will enjoy refreshments at the finish line, a race bib that allows full access to the festivities, and entry into the Wine Festival that will offer various food and wine options, ensuring a comprehensive enjoyable experience for all.

Skechers will have a notable presence at both the pre- and post-event festivals, providing attendees the chance to demo their latest running footwear. Everyone, participants and spectators alike, can engage with Skechers’s interactive activities, enhancing the overall experience.

About the Wicked Wine Run

Wicked Wine Run began in 2013 with a mission to create a 5K event that embraced wine culture. Over the years, it has become the longest-running wine-centric 5K series in the country, drawing thousands of participants who enjoy the blend of fitness and social connection in a unique setting. The events are hosted primarily at picturesque vineyards, promoting not just health but also the enjoyment of local wine.

The series has received accolades from various media outlets, including CBS, Self Magazine, and Runner's World, reinforcing its position as one of the top running experiences nationwide.

Skechers Overview

Skechers, headquartered in Southern California, is known for its diverse range of lifestyle and performance footwear. With a presence in 180 countries, the brand is committed to providing high-quality products designed for comfort and durability. They are recognized as a Fortune 500 company and continue to innovate in the footwear industry.

For further details about the SKECHERS Wicked Wine Run series and registration information, do not hesitate to visit wickedwinerun.com. Volunteer opportunities are also available for those interested in supporting this vibrant event.