JOOLA Takes Center Stage as Title Sponsor of DUPR—The New Era of Pickleball Ratings Begins

JOOLA Becomes Title Sponsor of DUPR

In a notable development in the world of pickleball, JOOLA has officially stepped into the role of title sponsor for the Dynamic Universal Pickleball Rating (DUPR). This partnership brings about an exciting transformation, introducing the concept of "DUPR powered by JOOLA." It marks a significant leap forward in strengthening the bond between JOOLA’s prominent brand and the leading platform for pickleball ratings globally.

What's in Store for DUPR+ Members?

As part of this expanded collaboration, JOOLA is rolling out immediate benefits for DUPR+ members residing in eligible countries. Each member will receive a $30 JOOLA gift card, a value that exceeds the cost of the annual DUPR+ membership fee, which stands at $19.99. This initiative is designed to enhance players’ access to premium equipment, including JOOLA's industry-renowned paddles and gear.

Tito Machado, the CEO of DUPR, expressed his enthusiasm about this new phase, stating, "What makes this expanded partnership especially exciting is the immediate value we're bringing to our players. The gift card alone exceeds the cost of membership, showcasing our commitment to delivering value to pickleball players at all levels."

JOOLA’s History and Commitment

Founded in 1952, JOOLA has long been a celebrated name in the racquet sports industry, renowned for its innovation and top-quality equipment. The company is committed to providing athletes with the tools they need to excel both on the pickleball court and during table tennis matches.

The partnership with DUPR builds on JOOLA's existing roles as the Official Ball of DUPR and highlights JOOLA's active participation in various pickleball events, including the DUPR College Pickleball Tour. The JOOLA HC-40 has been recognized as the official ball for competitions governed by DUPR, reflecting the brand's dedication to promoting the sport.

Joint Aspirations for Pickleball

Both DUPer and JOOLA share an aligned vision of enriching the player experience and furthering the popularity of pickleball. Each organization is committed to ensuring that players have access to top-tier equipment while simultaneously refining their performance through advanced analytics. Richard Lee, President and CEO of JOOLA, stated, "At JOOLA, we believe every player deserves access to quality equipment and a great experience on the court. With our collaboration, we're putting that belief directly into players' hands."

This partnership will help elevate the sport by offering players more resources and support as they engage with the rapidly growing pickleball community. The synergy between JOOLA's high-quality products and DUPR's comprehensive rating system is expected to create an enriching environment both for amateur players and for those aspiring to perfect their skills.

To explore more on the membership benefits and the exciting offerings from this partnership, players can visit dupr.com/duprplus.

Conclusion

The collaboration between JOOLA and DUPR marks a transformative moment in the world of pickleball. By providing substantial benefits to members and fostering a nurturing landscape for players, this partnership aims to usher in a new chapter for pickleball enthusiasts around the globe. As both organizations continue to champion excellence in the sport, players can look forward to enhanced experiences and opportunities to develop their skills and enjoy the game they love.