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The New Era of Giftee Under Daiki Shinozuka's Leadership

On July 1, 2026, Giftee Inc., headquartered in Shinagawa, Tokyo, embarked on a new chapter with the appointment of Daiki Shinozuka as its new CEO. This transition aligns with the company's vision to create a society where heartfelt connections flourish through gifting. With a rich history in the e-gift sector, Giftee aims to harness its innovative solutions to foster deeper interpersonal relationships.

Daiki Shinozuka: A Journey of Growth

Daiki Shinozuka, who joined Giftee as part of its inaugural graduate recruitment in 2017, has a commendable track record within the company. Having played a crucial role in launching key products such as "giftee for Business" and its highly impactful "giftee Box®" and "eraberu Pay®", Shinozuka's career trajectory has been both inspiring and instrumental in Giftee's growth. After taking on the role of Department Head for the Business Division in 2023, he has now stepped into the role of CEO, where he will continue to steer the company towards expansion and innovation.

Crafting a Purpose-Driven Mission

In connection with its corporate restructuring into a holding company model, Giftee has articulated a new mission statement: "Creating a society imbued with warmth through the act of gifting". This statement not only defines the company's commitment to personal connections but also highlights the historical significance of giving and receiving gifts as one of the oldest forms of communication among humans. Gifts embody intentions and emotions, thereby fostering relationships that are essential for social cohesion.

This mission underscores Giftee’s belief that gifting transcends beyond mere financial transactions; it is about expressing gratitude, offering support, or bridging gaps in relationships. The company recognizes the need to strengthen connections through tangible expressions of care and thoughtfulness, perfecting the art of giving so that sentiments can flow freely in society.

The Leadership Team and Structural Dynamics

As of July 1, 2026, Giftee's leadership lineup includes:

• - Daiki Shinozuka - CEO (New Appointment)
• - Yoshikazu Fujita - Director
• - Makoto Nakajima - Non-Executive Director
• - Daizo Kugo - Auditor (Non-Active)

Vision for the Future

Shinozuka envisions a future where gifting becomes an effortless part of daily interactions. The overarching goal is to minimize the friction associated with giving gifts, whether they be physical or digital, by addressing both psychological and logistical barriers through technological advancements. By achieving this, Giftee aims to streamline how people express their feelings and sense of appreciation across all sectors and demographics.

Having evolved from humble beginnings as a casual gifting platform, Giftee has successfully fostered a culture of sharing small "thank yous" using e-gifts. As it continues to build strong foundations in corporate and municipal sectors, the company is now geared towards leveraging its networks and assets to embark on longer-term challenges.

Giftee holds a long-standing commitment to being a leader in the gifting space, ever-prepared to innovate and adapt in an evolving economic landscape. As it aims to integrate various gifting experiences, from e-gifts to experience gifts, into a singular platform, the goal is clear: create an infrastructure that connects people and communities, ensuring that sentiments flourish.

Sustaining Impact Over Generations

Despite the changing landscape of communication and technology, Giftee believes the desire to connect remains constant. The company is steadfast in its belief that the value of gifting should be culturally and socially embedded, not just economically viable. By focusing on both emotional value and maintaining economic sustainability, Giftee aspires to enrich society with enduring, meaningful experiences for years on end.

Through this new leadership and mission-driven focus, Giftee is poised to shape the future of gifting into something that encapsulates emotional richness and societal interconnectivity.

Company Profile

Giftee Inc.

• - Japanese Name: 株式会社ギフティ
• - Location: 2-10-2 Higashi-Gotanda, Shinagawa, Tokyo, Japan
• - Established: August 10, 2010
• - Capital: 3,286 million yen (as of March 2026)
• - Employees: 292 (as of July 1, 2026)
• - Services: E-gifting platform, casual gifting service "giftee®", corporate gifting solutions, and digital platforms addressing community needs.

Giftee Group Inc.

• - Location: 2-10-2 Higashi-Gotanda, Shinagawa, Tokyo, Japan
• - Established: July 1, 2026
• - Capital: 20 million yen
• - Stock Code: 590A (Tokyo Stock Exchange Prime Market)

For more information about Giftee, visit Giftee Inc., giftee®, and giftee for Business.