Horizon Commerce and Pacvue Strengthen Partnership for Enhanced Retail Media Strategies

In a significant move announced on September 24, 2026, Horizon Commerce and Pacvue revealed an expanded strategic partnership aimed at revolutionizing the way advertisers connect retail media planning, activation, and measurement. With Horizon Commerce being a specialized agency of Horizon Media Holdings focused on commerce and digital experiences, and Pacvue recognized as a leading AI-Powered Commerce Media Operating System, this collaboration marks a pivotal point in enhancing retail media effectiveness.

The crux of the partnership lies in the integration of Horizon Commerce's strategy and activation expertise with Pacvue's innovative technology. This synergy is designed to address a long-standing challenge faced by marketers: the disconnect between measurement systems and execution platforms. Often, marketers might identify valuable insights through performance metrics but struggle to translate these insights into actionable strategies.

To combat these issues, Blu Commerce, Horizon’s proprietary commerce intelligence platform, provides a standardized view of retail media performance across various retailers, products, and tactics. This is complemented by Pacvue's unique ability to unify intelligence, allowing for seamless media activation. By integrating these capabilities, Horizon Commerce’s Strategy and Activation teams can now operate through a single platform, significantly streamlining the decision-making process.

The interconnected workflow enables marketers not only to tap into insights faster but also to apply these insights in real time, thereby optimizing investment decisions across leading retail media networks. Katie Comerford, President of Horizon Commerce, emphasized the importance of this integration: “Retail media has no shortage of data. The harder problem is turning that data into a consistent investment decision.”

The duo's technology works in harmony to feed back performance data into subsequent planning cycles, allowing fluid adjustments to campaigns based on real-time commerce signals such as product availability and competitive pricing. This creates a cohesive decision-making framework that connects marketing leaders and practitioners, leading to better investment allocation and ultimately driving incremental sales.

Recent success stories, such as the collaboration with Revlon’s Mitchum brands, highlight the tangible outcomes of this partnership. By aligning retail media with commerce operations via Pacvue's advertising and commerce signals, Revlon achieved notable results, including a 13% increase in weekly revenue and improved Best Seller Rankings. This case underscores the capability of Horizon Commerce and Pacvue's alignment to shift from reactive strategies to proactive growth—strengthened by automation and actionable insights.

Melissa Burdick, Co-founder and President of Pacvue, remarked on the evolving partnership, stating that it reflects a strategic growth trajectory since it began in 2022. As consumer behavior and investment strategies become more complex, the duo’s mission is to empower marketers to navigate this landscape with agility and insight.

As this partnership continues to evolve, both Horizon Commerce and Pacvue are committed to building an open intelligence layer that connects data, decisions, and activations seamlessly. Their combined efforts aim to equip brands with the tools needed to shift resources toward the highest-value opportunities, ultimately fostering greater sales increments while mitigating inefficient spending.

In conclusion, the collaboration between Horizon Commerce and Pacvue is set to redefine how brands approach retail media in a dynamic market. With a focus on integrated technology and actionable intelligence, this partnership embodies a forward-thinking strategy that not only enhances operational efficiency but also fortifies marketers’ ability to generate measurable growth in an increasingly competitive landscape.