#USA #Santa Monica #Route 66 #Comfort Hotels #Waffle Celebration

Comfort Hotels Commemorates National Waffle Day at Route 66

As National Waffle Day approaches on August 24, Comfort®, the prominent hotel brand of Choice Hotels International, Inc., is gearing up for a grand celebration that is sure to delight travelers and waffle enthusiasts alike. This year marks the dual celebration of National Waffle Day and the centennial of the legendary Route 66, particularly focusing on the iconic Santa Monica Pier, which is known as the western terminus of this historic highway.

In collaboration with brand ambassador Keegan-Michael Key, an acclaimed actor, producer, and writer, Comfort Hotels aims to highlight the comforting nature of waffles as a beloved breakfast item while honoring one of America’s most cherished road trip routes. The event, aptly labeled "The Ultimate Route 66 Comfort® Stop for National Waffle Day," is set to transform the Santa Monica Pier into a waffle haven on August 24.

A Day of Fun and Flavor

This free, one-day pop-up experience not only promises freshly made waffles but also includes a variety of interactive experiences designed to create lasting memories. Attendees will enjoy surprise giveaways, commemorative keepsakes, and even a special guest appearance by Keegan-Michael Key himself. The celebration begins at 9:30 AM and continues until 1:00 PM, inviting families and friends to join in on the fun.

Key expresses his nostalgia around road trips, sharing, "I’ve always loved road trips because they give you a chance to explore new places and make memories with the people who matter most. When I was a kid, my stepmother used to make us waffles. It’s heartwarming to see that waffles continue to be a part of these experiences. That’s why I’m thrilled to celebrate National Waffle Day with Comfort®."

More Than Just Waffles

With nearly 30 million waffles served annually across its establishments, the Comfort brand has integrated this treat into countless guests’ travel rituals. Ashley Francisco, Comfort Brand Leader at Choice Hotels International, elaborates, “Every great road trip deserves a great breakfast. Our signature waffles have always been more than just a meal; they are part of a tradition that nurtures and energizes our guests before embarking on their adventures.”

At the Santa Monica celebration, attendees can enjoy warm, fluffy waffles topped with a variety of flavors, and they can enhance their experience with specialty drinks from the coffee bar. Additional activities include:

• - Crossing the Route 66 Finish Line: Participants can ring a waffle gong to celebrate their journey.
• - Creating Custom Road Trip Playlists: Using Spotify, guests can craft their very own mobile playlists for their travels.
• - Commemorative Swag: Visitors can take home exclusive items like a Comfort® branded coffee mug.
• - Win Exclusive Prizes: Guests can enter for a chance to win a Road Trip Toolkit, which includes travel essentials like a Stanley® cooler, snacks, and Choice Privileges® points.

The event embodies over 45 years of Comfort's commitment to being a trusted travel companion, housing more than 2,100 locations worldwide. Known for their modern essentials, including free Wi-Fi and hearty breakfasts, Comfort Hotels continue to be a leading choice for travelers seeking reliable and comforting accommodations.

For those looking to join in this unforgettable celebration of travel, nostalgia, and of course, delicious waffles, mark your calendar for August 24. This unique event at the Santa Monica Pier is not just a tribute to waffles but a heartwarming acknowledgment of what road trips mean to so many Americans. For anyone with a passion for adventure and good food, this is a stop that should not be missed.

For more details about the event and Comfort Hotels’ offerings, visit www.choicehotels.com.