Discover the New HARIAS TV Commercial Featuring IMP. and Their Latest Hit Song 'CARAMEL'

HARIAS Unveils New TV Commercial Featuring IMP.

HARIAS, a Japanese cosmetic brand known for its commitment to evidence-based skincare, is set to launch a new TV commercial featuring the boy group IMP. The commercial, titled "I'MPerfect with Care Foundation," will start airing across Japan from January 15, 2026. Through the new song "CARAMEL," the brand aims to encapsulate the essence of its products and the artistic flair brought by IMP.

HARIAS: A Commitment to Quality Skincare

Founded in February 2022 in response to changing consumer needs during the pandemic, HARIAS specializes in developing skincare-oriented makeup products. The flagship product, the HARIAS Medicated Cushion Foundation, combines the benefits of skincare with cosmetic efficacy. With active ingredients like niacinamide and dipotassium glycyrrhizinate, the foundation has garnered praise for its ability to not only beautify the skin but also improve its condition. As of 2025, HARIAS has sold over 1 million units, earning accolades as a top cosmetic choice.

The Exciting New Commercial

In this latest TV spot, IMP.'s members showcase their individuality in various urban settings, beautifully highlighting their personas before transitioning into a vibrant dance performance on a sleek, stage-like backdrop. Each member's cool demeanor and synchronized choreography reflect the theme of transformation—from being 'OFF' to 'ON'—symbolizing the inner and outer beauty that the HARIAS foundation promises. This narrative resonates with the brand message of progressing towards more beauty every day, appealing to customers looking for long-lasting and skin-friendly makeup.

Behind the Scenes with IMP.

During the shoot, the IMP. members displayed their playful nature while maintaining professionalism. Although they exude a stylish vibe on screen, behind the camera, they shared genuine moments of camaraderie, as seen with member Sato, who remarked on how quickly the busy day flew by. Each member, while reviewing their performance, expressed a deep focus on making their dance as perfect as possible. Their dedication to achieving a high standard speaks volumes about their work ethic and commitment to the brand.

Insights from IMP.

In recent interviews, members of IMP. reflected on their journey, sharing motivations and personal habits that keep them in top form. For instance, member Tsubaki mentioned specific routines, such as morning sauna visits before important shoots, to switch into 'ON' mode. Additionally, the group discussed how their bond has strengthened over the years, particularly as they look forward to various performances and coming milestones.

The Vision of HARIAS and IMP.

With the launch of this commercial, HARIAS makes a bold statement about beauty, emphasizing that pursuing perfection is a journey and that its products assist customers along the way. The partnership with IMP. exemplifies the essence of this message, encouraging individuals to embrace their uniqueness while striving for their goals.

As fans and customers excitedly anticipate the commercial's debut, HARIAS hopes that it inspires many to explore the transformative qualities of the Medicated Cushion Foundation. Offering a unique blend of skincare and beauty, this product promises to redefine foundations as we know it—by making every application a step toward having healthy and beautiful skin.

For more insights into the new HARIAS campaign, check out the TV commercial available on their official YouTube channel. You can also visit the special site for more details on the IMP. and HARIAS collaboration.

Official YouTube Links: