BISSELL® Partners with Susan Alexandra for Festive Pet-Themed Charms

This holiday season, a delightful partnership is blossoming between BISSELL®, a renowned leader in the floorcare sector, and the whimsical designer Susan Alexandra. Together, they are introducing an exclusive range of bag charms that not only celebrate the joy of pet ownership but also contribute to a noble cause. These charming accessories are inspired by BISSELL’s iconic Little Green® Mini machine and are designed for those who appreciate both style and practicality.

The collaboration was initially showcased during New York Fashion Week, where BISSELL's Little Green® Mini made a statement alongside other canine-themed decorations in the Susan Alexandra x Rachel Antonoff Dog Show. This strategic partnership underscores the duo's mutual love for pets and their commitment to enhancing the lives of animals in need.

Available for purchase starting November 18, those interested can acquire these limited-edition charms through the BISSELL TikTok Shop before they go live on the official website the following day. The best part? Every charm sold contributes 100% of the proceeds to the BISSELL Pet Foundation®, which is tirelessly working towards combating pet homelessness across the nation.

The collection features four vibrant, hand-beaded charms, each uniquely designed to resonate with pet lovers:
1. Kiss Smudge ($68): For those pesky lipstick stains, this charm is an elegant reminder that beauty can be messy!
2. Mess-Presso Martini ($68): Celebrating those unpredictable moments in life, this charm pays homage to the little accidents that make life flavorful.
3. Mustard Mayhem ($68): A humorous nod to messy spills, reminding us that life’s messes can always be handled with a little help from BISSELL.
4. Woof, There It Is ($78): Available exclusively in a bundle with the Little Green® Mini machine, this charm is a playful salute to our furry friends.

Not only do these handmade creations carry a distinct personality, but they also serve as a statement piece that can be attached to handbags, keychains, or worn as a standalone article of joy. Susan Alexandra famously stated, "Life is full of messes—whether from pets, people, or just the beautiful chaos of everyday living. This collaboration proves that cleaning up can be fun."

Founded nearly 150 years ago, BISSELL has carved a niche for itself by providing innovative cleaning solutions aimed primarily at pet owners. The company’s dedication goes beyond just making products; it encompasses a heartfelt commitment to improving the welfare of pets through the BISSELL Pet Foundation®, which has been instrumental in helping over 1.1 million pets find loving homes since its establishment. Cathy Bissell, the foundation's founder, has made it her mission to elevate the cause of pet welfare, and every purchase from BISSELL directly contributes to this initiative.

For those looking to not only beautify their lives but also impact the lives of pets in need positively, these limited-edition charms represent the perfect blend of style and substance. Make sure to visit BISSELL.com/SusanAlexandra starting November 19 to secure your charm and support a worthy cause. In these meaningful purchases, shoppers will not only relish in the joy these charms bring but can do so while contributing to a greater mission of saving pets.

To find more about BISSELL’s endeavors and its commitment to pets, visit their website. By choosing BISSELL products, you're aligning yourself with a brand that genuinely cares about every pet’s well-being.

Topics Consumer Products & Retail)

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