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WSD JAPAN: Bridging Cultures and Markets

On July 24, 2025, a significant milestone was reached with the establishment of WSD JAPAN, a joint venture between WSD HOLDING CO., LIMITED and KIYOLI, aimed at connecting Japanese businesses with the booming Chinese market. Headquartered in Tokyo, this new entity intends to act as a strategic marketing partner, guiding companies from strategic design all the way to implementation in their market endeavors.

Background to the Establishment

The revival of the inbound tourism market, coupled with rapid advancements in Chinese internet services, necessitates that Japanese enterprises leverage localized strategies for effective promotion in China. WSD JAPAN is set to utilize deep insights into consumer behavior and business culture in both countries. This will transform the unique value propositions from Japan into relatable experiences within the Chinese market.

Strategic Vision from WSD's Chairman

Chairman Zhang Xianfeng articulated the significance of establishing WSD JAPAN as a pivotal strategy point within the Japanese market. By applying their expertise developed within the realm of social media marketing in China, the company aims to connect high-quality Japanese products and services with the intricacies of China's diverse consumption landscape. Their ultimate goal is to foster the growth of both cross-border businesses and inbound tourist demands through marketing efforts built on trust and mutual understanding.

Service Offerings

WSD JAPAN prides itself on being a comprehensive cross-border marketing company dedicated to assisting Japanese firms with their entry strategies into China, as well as their outbound tourism promotion efforts. Their services are designed to be delivered as a one-stop shop, including:

• - Marketing Support to China: Management of popular social media platforms such as Xiaohongshu (RED), WeChat, Weibo, and more, alongside executing advertising campaigns facilitated by Key Opinion Leaders (KOLs).
• - Inbound Tourism Support: Tailored promotional strategies that cater to various stages of a tourist's journey - before, during, and after their arrival in Japan. Utilizing Xiaohongshu for content generation and promoting experiences based on behavioral data directed towards tourism and hospitality.
• - Cross-Border E-commerce Integration: Strategies that merge online and offline experiences through OMO (Online Merges with Offline).

Unique Competitive Advantages

With operational bases in four locations throughout China and three abroad, WSD JAPAN boasts significant expertise, having supported over 3,000 companies to date. Their ability to comprehensively manage and execute campaigns across major Chinese social media platforms, combined with an integrated approach to strategy design and execution, positions them as a formidable player in the market. Additionally, they employ unique AI tools to automate advertising optimization and effectiveness measurement, thereby providing clients with heightened insights.

Future Outlook

WSD JAPAN envisions a robust role beyond that of a traditional advertising agency. They plan to strengthen their position as a co-creative marketing partner focusing on:

• - Enhancing the bridge between Japanese businesses and the Chinese market.
• - Implementing data-driven cross-border marketing strategies.
• - Transforming Japanese brands’ value into locally resonant narratives.
• - Developing an OMO platform that integrates inbound marketing with cross-border e-commerce through AI optimization methodologies.

Representative’s Profile

Yeh Zhisong, the CEO, brings a wealth of experience in Chinese-Japanese marketing strategies, honed through previous roles at Tencent, Baidu, and HAKUHODO One. His expertise in cross-border strategies is reflected in his numerous successful campaigns across leading digital platforms in both countries.

Investor Insights

WSD HOLDING CO., LIMITED oversees a talented team exceeding 500 marketing professionals, leading innovation in social marketing. They offer diverse services ranging from social media advertising to influencer marketing. Their notable prowess in managing campaigns on platforms such as Xiaohongshu (RED) has established them as a leading agency in China.

KIYOLI focuses on fostering exchanges between China and Japan through education, tourism, and community promotion, aligning perfectly with WSD JAPAN’s mission to connect cultures and develop inbound strategies across borders.

Company Overview

• - Company Name: WSD JAPAN
• - Established: July 24, 2025
• - Location: Tokyo, Japan
• - CEO: Yeh Zhisong
• - Investors: WSD HOLDING CO., LIMITED / KIYOLI

For inquiries, reach out via email at [email protected] or visit our official website at wsdsocial.com. Stay connected through our social platforms: Instagram and LinkedIn.