#Japan #Tokyo #SSK #Value-Up #Yuichi Yonezawa

Discover Practical Marketing for Engineers

In an increasingly competitive landscape, engineers often find themselves at the intersection of technology and customer needs. This is why the upcoming seminar titled "Practical Marketing for Engineers" led by Yuichi Yonezawa, a business consultant and career coach at Value-Up LLC, is an invaluable opportunity to explore marketing strategies tailored specifically for professionals in the field. The seminar is scheduled for June 11, 2025, from 1 PM to 5 PM and will be conducted via Zoom Webinar, allowing attendees the flexibility to participate live or access an archive of the content for two weeks post-event.

Key Focus Areas of the Seminar

The core focus of this seminar is to equip engineers with the skills necessary to generate high-value products by tapping into latent market needs. This will be achieved through a combination of theoretical knowledge and real-world case studies. Participants will learn to reinforce their understanding of basic marketing principles and how to effectively apply them to their unique technological capabilities.

Session Breakdown

1. Connecting Technology to the Market
- Understanding basic marketing frameworks.
- The marketing skills required for engineers.
- Conducting environmental analysis: tools such as SWOT and 5C analysis.
- Introducing STP analysis: Segmentation, Targeting, and Positioning.
- Insights into the marketing mix.

2. Leveraging and Applying Own Technologies
- Differentiating between "seed-oriented" and "need-oriented" approaches.
- Harmonizing seed and demand ideas with case studies from major companies such as Canon and Fujifilm.
- Exercises for product development based on a minimalistic approach.

3. Developing High-Value Products
- Understanding the components guiding high-profit product structures.
- Exploring customer value and methods to unlock latent needs.
- Illustrative case studies and activities focused on identifying customer needs.

4. Market Entry Strategies to Enhance Success Rates
- Utilizing frameworks to identify viable markets for entry.
- The impact of product life cycle theory on market entry strategies.
- Assessing the advantages and disadvantages of being a first mover vs. a late entrant.
- Detailed methods to analyze market attraction and competition.

5. Wrap Up and Q&A Session
- An interactive closing segment for addressing participant inquiries.

About the Instructor

Yuichi Yonezawa, representing Value-Up LLC, is an accomplished business consultant with extensive experience helping enterprises enhance their market presence through tailored strategies. His expertise will guide attendees through the intricacies of merging technology with effective marketing.

Event Details

Date and Time: June 11, 2025, 1:00 PM - 5:00 PM
Format: Live streaming via Zoom Webinar, with archived sessions available for review for two weeks.

To Register:
To secure your spot for this transformative experience, please visit: SSK Seminar Registration
For further inquiries, contact the Shin Shakai System Research Institute at the details below:

• - Email: info@ssk21.co.jp
• - Phone: 03-5532-8850
• - Address: 4F, Zaimax Nishi-Shimbashi Building, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo

This seminar under the aegis of the Shin Shakai System Research Institute symbolizes a leap forward in bridging technology and marketing for engineers. Don't miss out on this opportunity to unlock your potential and effectively contribute to your organization’s success!