All In Food Secures $4M Funding and Launches Retail Snacks Nationwide

All In Food Launches Retail Presence with Madagascar Vanilla Snack Bar

All In Food is making headlines as it officially enters the retail market with its first product, the Madagascar Vanilla snack bar, now available in stores across the United States. Backed by a substantial $4 million funding round led by Obvious Ventures, the brand is primed for significant growth and aims to make a positive impact on communities nationwide.

The journey of All In Food began with an inspiring mission. Initially co-founded as This Bar Saves Lives by actress and entrepreneur Kristen Bell, the brand underwent a transformation in 2022 when it was acquired by GOOD Worldwide, the parent company of Upworthy. The introduction of the All In brand represents not just a name change, but also a renewed emphasis on crafting organic snacks that are not only delicious but also fuel meaningful social change.

"We are dedicated to creating bars that people crave, with every bite offering something unique," said James McGinnis, CEO of All In and a veteran in the consumer packaged goods (CPG) industry. McGinnis, who has held key positions at multiple reputable companies including Clif Bar and Pinnacle Foods, is leading All In through this exciting new chapter. Under his guidance, the company is strategically expanding its retail footprint across the nation.

All In’s product lineup features five different snack bar flavors, all proudly certified USDA Organic, non-GMO, gluten-free, and devoid of palm oil. Aimed at families, their kids' line is allergen-free, making it suitable for schools and safe for children with dietary restrictions due to being produced in a dedicated nut-free facility. This thoughtful approach to product development highlights the brand’s commitment to health and safety.

The recent financial backing of $4 million is set to fuel several key initiatives, including enhancing retail expansion, expanding their team, and furthering research and development efforts. This investment reflects Obvious Ventures' belief in All In’s mission and products. James Joaquin, Co-Founder and Managing Director at Obvious Ventures, shares, "All In embodies the kind of brand we are eager to support—offering real impact while never compromising on quality or enjoyment."

Max Schorr, CEO of GOOD Worldwide and a board member at All In, further emphasizes the brand’s ethos: “All In represents a stronger commitment to exceptional food, strong values, and grassroots initiatives that prioritize community. We are thrilled to be launching this brand alongside Obvious Ventures and Kristen Bell, and we are excited about the future of All In."

The launch effort includes a robust marketing campaign aimed at educating consumers about All In Food's core values and the social impact each purchase makes. By choosing All In products, consumers are not just indulging in tasty snacks; they are also contributing to food access initiatives that support healthier, equitable food systems across the United States.

For those interested in learning more about All In Food and its mission, visit allinfood.com or follow them on Instagram @AllInFood. With this strong launch and clear mission, All In Food is poised to become a significant player in the organic snack category while driving positive change in communities across the nation.