#China #Guangzhou #Global Market #URBAN REVIVO #Fashion Expansion

URBAN REVIVO's Celebrations and Future Ambitions

As the new year begins, URBAN REVIVO (UR), a distinguished name in the fashion industry, proudly acknowledges its noteworthy achievements over the past year. 2024 has been a landmark year for the brand, characterized by significant growth in its international market presence. This milestone was reached through strategic expansions into various Southeast Asian markets, setting the stage for exciting plans for further global outreach in 2025.

A Breakthrough Year: 2024 Initiatives

In 2024, URBAN REVIVO successfully opened nine new stores across vital markets in Southeast Asia, including Singapore, Malaysia, Thailand, Vietnam, and the Philippines. This expansion has increased the brand’s store count in the region to nearly 20, significantly reinforcing its market presence. Each outlet has been carefully curated to reflect the unique essence of its surroundings, transforming these locations into urban art hubs. This approach not only enhances the consumer experience but also allows URBAN REVIVO to showcase its competitive advantage in the fast-fashion landscape.

Richard Tang, CEO of URBAN REVIVO's International Business, commented on the company's formidable performance: "We have made remarkable strides in our global fashion retail efforts. The opening of new stores in overseas markets is a testament to our rapid expansion and the unwavering market confidence in URBAN REVIVO. Many of our new stores became profitable within the first weeks of operation."

Looking to the Future: Ambitious Plans for 2025

With a solid foundation laid in the previous year, URBAN REVIVO is poised for even more significant growth in 2025. The brand intends to break into major global fashion cities, including London, New York City, Tokyo, and Hong Kong. This strategic move positions URBAN REVIVO to enter the ranks of the world's top-tier fashion hubs, marking its presence in key metropolitan areas.

In addition to expanding into new territories, the company plans to further solidify its presence in Southeast Asia through franchising, enhancing both direct and collaborative operational strategies. Moreover, URBAN REVIVO is committed to providing an omnichannel shopping experience that seamlessly integrates its online platforms with physical stores,
utilizing social media and live commerce to connect more effectively with consumers worldwide.

The Vision: Global Live Fashion

URBAN REVIVO holds a vision of curating an experience known as “Global Live Fashion.” This new positioning statement underlines the brand's commitment to making high-quality, trendy fashion accessible to a broader audience. Since its inception in 2006, URBAN REVIVO has aimed to inspire individuals to view every outing as an opportunity to showcase their style, significantly influencing the modern fast-fashion scene.

Further leveraging its designation as a fast-fashion innovator, URBAN REVIVO continuously refines its expressions, ensuring that every store experience aligns with the latest consumer trends. By maintaining a dynamic inventory with weekly updates and an expansive array of products, URBAN REVIVO can cater adeptly to its target audience’s preferences. Supported by design centers in China and Europe, the brand collaborates with over 600 designers to provide varied designs that fulfill diverse body types and aesthetic tastes, echoing the company’s philosophy that “fashion never rests.”

About URBAN REVIVO

Established in 2006, URBAN REVIVO is celebrated for its ability to marry creativity with high-quality, sustainable designs, ensuring that affordable high fashion is within everyone’s reach. With over 400 stores globally, including across China, Southeast Asia, and an extensive online presence in Europe and North America, the brand exemplifies high standards through robust supply chain management and technology. URBAN REVIVO is dedicated to becoming a leading name in the fashion sector, empowering every individual to express their unique style through innovative apparel.