New Cultural Magazine 'Central Apartment' Launching with Tamori as Cover Feature

New Cultural Magazine 'Central Apartment' Launching

A fresh voice in the world of culture, 'Central Apartment' has made its debut in Harajuku, featuring the legendary Tamori on its cover. This new cultural magazine is a collaboration between Ambitions, a subsidiary of Alpha Drive, and Tokyu Land Corporation, with a mission to showcase the vibrant culture and creativity of Harajuku.

The magazine's inaugural issue, edited by noted art director Tetsuya Chihara, aims to reflect both the history and future of Harajuku through engaging articles and visuals. The magazine's name pays homage to a place that once fostered creativity and collaboration in the 1970s, where influential personalities like Tamori, Shigeru Itoi, and Shinpei Asai worked together. Chihara, who also serves as the representative of Lemon Life, expressed his hopes for the magazine, indicating a desire to cultivate a similar creative environment.

The first issue includes a centerpiece titled 'Night', featuring an article on late-night fashion curated by actress and model Kotona Minami. The magazine captures the essence of present-day Harajuku, featuring contributions from a diverse range of creators and artists, including Yuuichi Yamamoto, a space producer, and Kumai, a singer and actor. This sets the stage for an enriching reading experience.

'Central Apartment' will be available at various bookstores in the Harajuku area, including Harakado and select national retailers. Priced at 700 yen (excluding tax), the magazine is set to hit the shelves on November 20, 2025. Special promotions, including unique displays at Daikanyama Tsutaya Bookstore and other bookstores across Japan, aim to further bolster its visibility.

Looking ahead, the magazine is committed to a biannual release schedule, with the next issue expected in the spring of 2026. The editors at Harakado expressed their hope that this magazine will be a bridge connecting the cultural vibrance of Harajuku to future generations.

Comments from Harakado

“We see the launch of 'Central Apartment' as an opportunity to foster a connection between the enduring cultural spirit of Harajuku and future generations. We aim to weave a new narrative for Harajuku alongside this vibrant community. Our PR visuals embody our philosophy with the phrase 'HARAJUKU age.'”

Tetsuya Chihara's Thoughts

Chihara reflected, "The original Central Apartment in the 1970s was a breeding ground for collaborative projects. This magazine aims to recreate that essence of spontaneous creativity, which may sound ambitious, but I hope to inspire a similar spirit in our new publication."

About Tetsuya Chihara

Tetsuya Chihara is a prominent creative director and filmmaker, noted for his influential roles in advertising, branding, and design across various media, including music, drama, and commercials. He has also directed several projects, including the recently released film 'Ice Cream Fever' in July 2023, and continues to spearhead initiatives at Lemon Life, newly relocated to the Harakado complex.

For inquiries and collaboration opportunities related to 'Central Apartment', interested parties can reach out via the contact form on the Ambitions website.