TUMI Celebrates 50 Years of Crafting Travel Essentials with New Campaign

TUMI Releases New Campaign: Celebrating 50 Years of Travel Innovation

TUMI, a major player in the international travel and lifestyle sector, is marking a significant milestone with the launch of its new campaign, "Created for You Since 1975", as it celebrates 50 successful years in business. This campaign encapsulates the connection between the company’s legacy in creating innovative travel products and the journeys of its customers.

An Insightful Journey into TUMI's Legacy

Renowned lifestyle photographer Christopher Anderson and director Nim Kyong Ran have come together to craft a unique visual storytelling experience through this latest campaign. It explores the personal connections that customers have with their favorite TUMI products—each serving as a companion on their travels.

Set against the picturesque backdrop of Lisbon, Portugal, the campaign features a diverse cast embodying different lifestyles while showcasing TUMI's iconic collections, including the Alpha, Voyageur, and 19 Degree lines which have been staples in travel gear for years. Each product is highlighted not just as an accessory, but as an essential part of the travel experience.

Victor Sanz, TUMI's Creative Director, stated, "In celebrating our golden anniversary, we wanted to pay homage to the core collections that have anchored TUMI’s identity—products designed to enhance our customers' journeys. This milestone not only commemorates our past but also looks forward to the future of travel and lifestyle design that we aim to continue innovating."

Featured Products

Central to the campaign are two of TUMI's best-selling items: the Alpha International Dual Access Carry-On and the Voyageur Celina backpack. These products exemplify TUMI’s relentless commitment to functionality, durability, and exquisite craftsmanship. The Alpha International Dual Access Carry-On, with its innovative design, ensures easy access and organization while on the move—ideal for frequent travelers. Meanwhile, the Voyageur Celina backpack perfectly marries superior aesthetics with practicality, serving as a chic companion for daily commutes or travel adventures alike.

For half a century, TUMI has been a brand synonymous with quality, dedicated to improving the travel experience of customers worldwide. With over 300 retail locations in major cities and tourist destinations globally, TUMI continues to reach a growing community of adventurous individuals.

Andrew Dawson, CEO of TUMI, remarked, "For 50 years, we have focused on our customers, delivering products that enhance and transform their travel experiences. Whether it’s a weekend getaway or a journey around the globe, our goal remains to refine every trip. Our strength lies in our innovative spirit; we tirelessly work on new materials and functional details with the customer in mind. This milestone serves to celebrate our past accomplishments while paving the way for the brand's future development for the next 50 years and beyond."

Throughout this anniversary year, TUMI plans to roll out extraordinary new products and campaigns featuring a host of global ambassadors and brand friends, further solidifying its commitment to excellence and innovation in travel.

About TUMI

Since its inception in 1975, TUMI has built a reputation for delivering first-class luxury travel essentials crafted to enhance, simplify, and beautify the travel journey. Merging flawless functionality with inventive spirit, TUMI remains committed to enabling travel as a lifelong partner to dynamic and adventurous people pursuing their passions. For more details, visit TUMI.com.

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.