#Japan #Tokyo #business support #Reelu #Multilingual Service

Reelu Expands Its Offers with 'Reelu Biz'

株式会社Reelu, based in Minato, Tokyo, has recently launched an innovative service called 'Reelu Biz'. This new offering marks a significant expansion from their previous focus on inbound-related services to now cater to the business sector. Addressing various on-site needs such as exhibition interpretation, field marketing research, and VIP assistance, Reelu Biz supports Japanese companies' global expansion in seven languages, including Japanese, English, Mandarin, Cantonese, Korean, Spanish, and French.

Backdrop of Global Business Needs

In an increasingly globalized market, having multilingual support systems is becoming essential for Japanese companies looking to expand internationally as well as for foreign enterprises entering Japan. As highlighted by the Japanese Ministry of Finance and the Ministry of Economy, Trade and Industry, the country’s export value is projected to reach about 100 trillion yen in 2023. Meanwhile, the 2024 White Paper on Small and Medium Enterprises indicates a growing trend among both large and small companies towards international expansion efforts.

However, hiring permanent multilingual staff for short-term or specialized projects can be inefficient and cost-prohibitive. To address this issue, Reelu leverages its established track record and a flexible request-based staffing model to facilitate reliable talent matching for business scenarios, including exhibitions, negotiations, field marketing research, and VIP assistance.

Diverse Worker Profiles in 'Reelu Biz'

Workers registered with 'Reelu Biz' come from a variety of backgrounds, bringing not only language proficiency but also specialized knowledge, reception skills, and cultural understanding tailored to the needs of businesses. Key attributes of these workers include:

• - Bilingual professionals with experience living abroad or studying overseas.
• - Interpreters who have served in exhibition MICE and business settings.
• - Certification holders in areas such as medical interpretation and official interpretation.
• - Experienced individuals from multinational corporations or those with MBA degrees.
• - Personnel experienced in accommodating affluent clients and VIPs.

Video Recording for Language Proficiency

Every worker registered on 'Reelu Biz' undergoes video recordings in their respective languages alongside their work history registration. Reelu also provides seminars and targeted training to enhance their skills as needed.

Overview of Reelu Biz Services

The services provided by Reelu Biz are extensive and include:

Exhibition MICE and Event Support

• - Hourly rates range from 2,400 to 8,000 yen.
• - Roles include reception at events, booth interpretation, and product demonstrations.

Field Marketing Research

• - Hourly rates range from 2,400 to 8,000 yen.
• - Conducting market surveys, customer inquiries, and sampling in multiple languages.

Interpretation/Translation Services

• - Hourly rates from 4,000 to 8,000 yen.
• - Services cover business meeting interpretation, and native checks for marketing materials.

VIP Customer Assistance

• - Hourly rates between 5,000 and 10,000 yen.
• - Supporting VIPs and executives with transportation, dining, and facility tours while providing translation and escort services.

Multilingual Content Creation and Localization

• - Language services for product catalogs, websites, and multilingual subtitles or voiceover for social media content.

Business Support Options

• - Custom services including negotiation accompaniment with local business partners, on-site support during overseas business trips, and multilingual customer support.

Successful Case Examples

The efficacy of Reelu's services is demonstrated through various case studies:

• - Conducting marketing research targeting wealthy Chinese clients at a domestic department store over five days of interviews and surveys.
• - Executing extensive app usage tests and subsequent online interviews for an IT company planning its international rollout, facilitated by workers of Taiwanese and Korean descent.
• - Providing on-site escort and negotiation interpretation for a publicly listed company's overseas business trip involving matching with overseas-based workers.
• - Aiding an influencer from Spain with seamless communication throughout their business engagements from arrival to sightseeing.
• - Preparing for services at the upcoming 2025 Global Summit by assisting with reception and guest management.

Conclusion

Reelu aims to broaden the horizons for multilingual talent in various sectors such as tourism, business, transportation, and healthcare. The launch of 'Reelu Biz' exemplifies the commitment to supplying companies with reliable multilingual support as they navigate the global landscape. CEO Shuu Konnou emphasizes that this initiative not only facilitates domestic market expansion but also enables Japanese enterprises to thrive in global markets. As Reelu continues to innovate, their focus remains on fortifying the connections between Japanese companies and the world.

Company Overview

• - Name: Reelu Inc.
• - CEO: Shuu Konnou
• - Location: 8F Aoyama Tower Place, 8-4-14 Akasaka, Minato, Tokyo
• - Founded: April 2022
• - Capital: 38,497,600 yen (including capital reserves)
• - Business Domain: Multilingual spot work service "Reelu Baito"
• - Website: Reelu