#Japan #Tokyo #Unito #Hotel Residence #Re-rent

Unito's Hotel Residence Marks a Milestone with 65% GOP in 2025

In a remarkable achievement, Unito Co., Ltd., headquartered in Meguro, Tokyo, has announced that its hotel residence brand, Hotel Residence unito, has secured a gross operating profit (GOP) average of 65% for the fiscal year ending April 2025. This figure not only surpasses the industry average of approximately 40% but also sets a new benchmark with a maximum GOP of 71.1%.

Factors Contributing to High Profitability

The reasons behind Unito's impressive profitability are diverse and include:

Increased Average Length of Stay (LOS)

One significant contributor is the extended average length of stay, which reduces cleaning and personnel costs thanks to a unique operational model that combines long-term residents with short-stay guests. This means fewer cleaning sessions and an overall streamlining of front desk operations, translating to reduced labor costs.

Effective Use of the Unito Reservation Platform

Unito has improved its direct sales ratio by leveraging its in-house booking platform, 'unito.' By doing so, the company has reduced commission fees paid to online travel agencies (OTAs), aiding in overall cost efficiency. As of May 2025, the platform boasts a robust member base of 77,000, facilitating stable customer flow and enhancing profitability.

Systematic Front Desk Operations

The implementation of a contactless system allows guests to complete check-in and check-out procedures via their smartphones, optimizing operations and significantly cutting down front desk staffing expenses. Additionally, timely responses to guest inquiries via platforms like LINE have streamlined the service experience.

Future Outlook

over Optimal Management
Looking ahead, Unito aims to maximize real estate value through the optimization of selling and management costs. Since its launch in February 2020, the Hotel Residence unito brand has adopted a unique rental system called 'Re-rent.' This dual-service model allows flexible room use, effectively catering to varying demand between peak and off-peak seasons. Nestled in urban areas, Unito has established a stronghold with 113 properties and 845 rooms as of May 2025, maintaining high occupancy rates.

With the increasing interest in 'flexible living culture'—blending living and lodging—especially among inbound tourists drawn by Japan’s digital nomad visa, Unito is well-poised for further growth.

Research Overview

• - Target Period: 2025/04/01 – 2025/04/30
• - Facilities: Unito-operated facilities in Tokyo and Osaka
• - Metrics: Revenue, GOP (Gross Operating Profit), LOS (Average Length of Stay), management expenses
• - Data Source: Various OTA data via PMS
• - Analysis Time: Data analyzed at 12:00 PM on May 21, 2025

Disclaimer: The industry average values and comparative data mentioned are based on publicly available information and internal evaluations and should be considered for reference only. The accuracy and completeness of the data are not guaranteed.

About the 'Re-rent' System

The innovative Re-rent system allows residents of Unito properties to reduce their rent based on occupancy. If a resident submits an online request to rent out their room, their rental fee can be adjusted according to the days not occupied by them. This flexibility promotes consistent occupancy and maximizes the revenue potential for property owners.

Strengthening the Unito Brand

Unito is committed to enhancing its brand across its properties, promoting a unique living experience that resonates with urban lifestyles. The company continues to focus on quality and user experience, emphasizing the ‘living as you stay’ concept at its core.

Founded with the purpose of optimizing living conditions, Unito is positioned for future expansion in the hospitality and real estate sectors, continually striving to improve its operational efficacy to serve both users and property owners better.

For more information about their services, visit Unito.