Aoyama Trading Company Integrates Amplitude for Enhanced Customer Experience
In a significant move to enhance customer experience across its various brands, Aoyama Trading Company has integrated the product analytics tool, Amplitude. The collaboration began with support from DearOne, a new subsidiary of NTT Docomo focused on marketing innovations. Headquartered in Fukuyama, Hiroshima, Aoyama Trading operates well-known brands such as "Aoyama Clothing" and "SUIT SQUARE". The adoption of Amplitude aims to develop a seamless analytical environment that bridges both online and offline platforms, allowing for an in-depth understanding of customer interactions with their products.
As a major player in the business wear sector, Aoyama Trading has established a strong presence through physical stores and their web platforms. With an increasing demand for precise insights into customer experiences across various channels, the company identified the need for a robust analytics framework to capture both online and offline customer behaviors. By initiating a Proof of Concept (PoC) for Amplitude, Aoyama was able to evaluate its operational capabilities and extensive analytical functions, leading to this full-scale implementation.
By utilizing Amplitude, Aoyama Trading is committed to achieving three primary objectives that will enhance customer experiences and improve the quality and speed of their strategic initiatives:
1. Integration of Online and Offline Analysis: Amplitude will facilitate the unification of data from physical locations, websites, and applications. This consolidated approach enables a thorough analysis of customer actions across various channels, yielding richer insights into consumer behavior.
2. Creating an Agile Organization for Quick Implementation: The company aims to develop an organization that can smoothly shift from analysis to strategic execution and validation, all driven by data. This agile approach will allow Aoyama to adapt quickly to market changes and consumer needs.
3. Deep Customer Understanding through Quantitative and Qualitative Data: Leveraging Amplitude's core analytics, along with its session replay feature, Aoyama Trading will combine quantitative and qualitative insights to better understand their customers. The session replay capability records and replays user behaviors on their websites and applications, allowing for visually engaging and insightful analysis of user interactions.
As Aoyama Trading moves forward, DearOne will continue to support their growth marketing efforts by utilizing Amplitude effectively.
Aoyama Trading operates under a management philosophy that emphasizes sustainable growth and societal contribution through retail and services. The company primarily focuses on selling business attire, but has diversified its offerings to include various services such as related accessories, franchise operations, and comprehensive repair services. Recently, it has also increased its focus on women's items and business casual outfits in response to evolving work styles.
Amplitude is a leading behavior analytics tool developed in the United States, trusted by over 4,300 paid customers, including IBM, Walmart, and PayPal. The platform facilitates straightforward customer behavior analysis through the integration of online data from apps and web alongside offline data from POS systems. Amplitude's rich set of charts allows marketers and product managers without specialized data science backgrounds to engage intuitively with the data and perform analysis quickly. The tool has received high praise globally, ranking first in eight categories within the product analytics sector according to G2's "Summer 2025 Report." Moreover, it has been recognized by Forrester as both a "Leader" and a "Customer Favorite". For more information, visit Amplitude.
DearOne is a new subsidiary of NTT Docomo, focusing on marketing in retail. They offer a suite of innovative app functionalities such as "ModuleApps 2.0", which allows for the easy development of official apps. Additionally, they provide a retail media platform called "ARUTANA" that supports cross-advertising for retail applications. Their portfolio includes analytics tools like Amplitude, which aim to foster digital product growth across apps and e-commerce sites. With a leadership team headed by Kyoji Kono, DearOne is strategically positioned to enhance customer engagement through advanced marketing technologies. Visit DearOne for further details.
Background of Amplitude Integration
As a major player in the business wear sector, Aoyama Trading has established a strong presence through physical stores and their web platforms. With an increasing demand for precise insights into customer experiences across various channels, the company identified the need for a robust analytics framework to capture both online and offline customer behaviors. By initiating a Proof of Concept (PoC) for Amplitude, Aoyama was able to evaluate its operational capabilities and extensive analytical functions, leading to this full-scale implementation.
Key Objectives of Amplitude Implementation
By utilizing Amplitude, Aoyama Trading is committed to achieving three primary objectives that will enhance customer experiences and improve the quality and speed of their strategic initiatives:
1. Integration of Online and Offline Analysis: Amplitude will facilitate the unification of data from physical locations, websites, and applications. This consolidated approach enables a thorough analysis of customer actions across various channels, yielding richer insights into consumer behavior.
2. Creating an Agile Organization for Quick Implementation: The company aims to develop an organization that can smoothly shift from analysis to strategic execution and validation, all driven by data. This agile approach will allow Aoyama to adapt quickly to market changes and consumer needs.
3. Deep Customer Understanding through Quantitative and Qualitative Data: Leveraging Amplitude's core analytics, along with its session replay feature, Aoyama Trading will combine quantitative and qualitative insights to better understand their customers. The session replay capability records and replays user behaviors on their websites and applications, allowing for visually engaging and insightful analysis of user interactions.
As Aoyama Trading moves forward, DearOne will continue to support their growth marketing efforts by utilizing Amplitude effectively.
Overview of Aoyama Trading Group
Aoyama Trading operates under a management philosophy that emphasizes sustainable growth and societal contribution through retail and services. The company primarily focuses on selling business attire, but has diversified its offerings to include various services such as related accessories, franchise operations, and comprehensive repair services. Recently, it has also increased its focus on women's items and business casual outfits in response to evolving work styles.
- - Aoyama Clothing: With stores across all 47 prefectures in Japan, Aoyama Clothing offers a wide range of business suits, from recruitment suits targeted at students to formal attire for events. Their diverse product range has garnered strong support from various generations, including students entering the workforce and established business professionals. Recently, the company has initiated convenient custom suit services and incorporated digital technologies to keep pace with changing market demands. Learn more at Aoyama Clothing.
- - SUIT SQUARE: This innovative retail concept addresses the increasing diversification of business wear due to changes in work styles and lifestyles. Combining multiple brands under one roof, SUIT SQUARE provides customers with a comprehensive shopping experience that links both physical and online shopping through its "Digi Lab" service, which delivers online orders directly to customers' homes. Explore their offerings at SUIT SQUARE.
About Amplitude
Amplitude is a leading behavior analytics tool developed in the United States, trusted by over 4,300 paid customers, including IBM, Walmart, and PayPal. The platform facilitates straightforward customer behavior analysis through the integration of online data from apps and web alongside offline data from POS systems. Amplitude's rich set of charts allows marketers and product managers without specialized data science backgrounds to engage intuitively with the data and perform analysis quickly. The tool has received high praise globally, ranking first in eight categories within the product analytics sector according to G2's "Summer 2025 Report." Moreover, it has been recognized by Forrester as both a "Leader" and a "Customer Favorite". For more information, visit Amplitude.
About DearOne
DearOne is a new subsidiary of NTT Docomo, focusing on marketing in retail. They offer a suite of innovative app functionalities such as "ModuleApps 2.0", which allows for the easy development of official apps. Additionally, they provide a retail media platform called "ARUTANA" that supports cross-advertising for retail applications. Their portfolio includes analytics tools like Amplitude, which aim to foster digital product growth across apps and e-commerce sites. With a leadership team headed by Kyoji Kono, DearOne is strategically positioned to enhance customer engagement through advanced marketing technologies. Visit DearOne for further details.
Topics Consumer Products & Retail）
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