#United States #New York #CRO #Todd Braverman #Ampersand

Todd Braverman Takes the Helm as CRO at Ampersand

Ampersand, a leading company in audience-first television advertising sales and technology, has announced the appointment of Todd Braverman as its new Chief Revenue Officer (CRO). This strategic move comes as the company seeks to accelerate its growth trajectory and enhance its market presence.

A Strong Industry Background

Todd Braverman enters his new role with an impressive portfolio that spans over twenty years in strategic sales leadership across various sectors, including national media companies, digital platforms, and advertising agencies. His extensive background is expected to be a significant asset for Ampersand as it navigates the complexities of today’s rapidly evolving television landscape.

Braverman’s previous position as Executive Vice President, Head of National Sales at Nexstar, involved overseeing sales for a diverse portfolio that included major networks like The CW and NewsNation. Additionally, he has a wealth of experience from his time at Warner Bros. Discovery, where he managed a staggering $1.9 billion in advertising revenue. His expertise in launching ad-supported products, such as HBO Max, demonstrates his capability in fostering innovative solutions that resonate in the competitive advertising market.

Responsibilities and Vision

In his capacity as CRO, Braverman will be tasked with leading Ampersand’s revenue strategy across its array of data-driven, multiscreen television advertising solutions. His focus will be on strengthening relationships with brands, agencies, and partners, while also advancing the company’s addressable and audience-based offerings across various traditional and digital platforms. He will play a pivotal role in refining Ampersand's go-to-market strategy, ensuring that product innovations align with client needs.

Mike Dean, President of Ampersand, expressed enthusiasm for Braverman’s arrival, stating, “We are thrilled to welcome Todd to Ampersand at such a pivotal moment in our company's growth. His track record of building high-performing sales organizations and delivering results across a rapidly evolving TV landscape makes him the ideal leader to help us chart our next chapter.”

The Future of Television Advertising

Braverman’s vision for Ampersand revolves around the innovative transformation occurring within the television industry. He emphasizes that Ampersand is in a unique position to merge the traditional strengths of television with advanced data and technology, ultimately providing advertisers with unparalleled precision and simplification in navigating the converging landscape of TV and digital advertising.

“I'm excited to join Ampersand at a time when the TV industry is undergoing so much innovation and transformation,” said Braverman. He believes there is an incredible opportunity to deliver meaningful advertising solutions by leveraging Ampersand’s strengths in data and technology.

About Ampersand

Ampersand is on a mission to move television advertising forward. As a leading source of combined multiscreen TV inventory and viewership insights, the company is fundamentally changing how television is bought and measured. With access to a substantial aggregated data pool, Ampersand offers true audience-first planning and impressive scale in execution, catering to both local and national advertisers.

The company boasts representation for 118 million multiscreen households and accounts for over 75% of addressable households (63 million households) across the United States. Ampersand is dedicated to helping clients reach their specific target audiences anytime and anywhere, regardless of the device used.

With Braverman steering the revenue strategy, Ampersand is poised for strategic growth, aiming to redefine the advertising experience within the evolving media landscape. The company is owned by major players in the industry, including Comcast Corporation, Charter Communications Inc., and Cox Communications, further strengthening its position in the market. For additional information, visit Ampersand’s website.