Acosta Group Launches Premium+: A New Era in Retail Execution

Acosta Group has unveiled its new identity for shared merchandising, Premium+, aiming to transform the retail landscape. By merging a nationwide field team with advanced technology and operational support, Premium+ is designed to enhance retail execution for brands and retailers across the country.

This innovative model focuses on rapidly addressing retail needs while ensuring consistent visibility at the shelf. As David Yenzer, President of Acosta Group In-Store Services, notes, "The plus is what makes better execution possible." He emphasizes the importance of infrastructure, expertise, and real-time support that empowers field teams to act swiftly and achieve results with precision.

The Components of Premium+

Premium+ is built upon five interlinked capabilities:
1. 360 Technology: This proprietary technology allows teams to track field activities, compliance, and utilize AI-driven shelf intelligence. With real-time visibility, teams can promptly identify issues like out-of-stock items or display mismatches and prioritize necessary actions effectively.
2. Talent Engine: Equipped with over 60 recruiters and AI-assisted sourcing, Premium+ accelerates the hiring process, ensuring that competent associates are positioned at crucial locations when needed.
3. Retail Concierge Onboarding: This initiative offers personalized training and ongoing coaching for associates, enabling them to quickly ramp up and enhance their program expertise while improving field compliance.
4. Real-time Support: Over 70 operations specialists provide immediate assistance, photo reviews, and rapid issue resolution to maintain programs on track, aiming to reduce repeat visits and proactively tackle challenges.
5. National Logistics Distribution Center Network: More than 45 full-time warehouse team members work with this network to ensure that all program materials are available before store visits, equipping field teams with everything they need for successful execution.

A Customized Approach to Retail Execution

Yenzer points out that retail execution is not a one-size-fits-all process, as every store presents unique conditions and priorities. By harnessing field intelligence combined with state-of-the-art technology and direct operational support, Premium+ enables brands and retailers to optimize every store visit for increased productivity and accountability.

The Premium+ model is a result of Acosta Group's commitment to refining its retail execution capabilities, ensuring that brands can effectively bring their strategies to life in the ever-evolving market. In maintaining the standalone status of Premium Retail Services within Acosta Group, this shift in identity does not alter existing client relationships or service models, but rather enhances the options available in the marketplace.

For more information on this groundbreaking initiative, visit Acosta Group's In-Store Execution page.

About Acosta Group

Acosta Group serves as a collective of trusted agencies within retail, marketing, and foodservice. With over a century of expertise, the group supports brands and retailers in connecting with consumers throughout their journey. Acosta Group comprises various agencies including Acosta, ActionLink, ADW, and Premium Retail Services, among others, providing comprehensive solutions to adapt to rapidly changing consumer needs.

About Premium Retail Services

As part of Acosta Group, Premium Retail Services specializes in helping brands and retailers succeed through effective merchandising, sales strategies, and technologically-enabled execution. The agency's team works nationwide to translate corporate plans into actionable strategies at the retail shelf, ultimately enhancing customer visibility and shopping experiences.