#USA #Los Angeles #Gordon Ramsay #HexClad #Yuki Tsunoda

HexClad Welcomes Yuki Tsunoda as Global Ambassador

In an exciting development for both the culinary and motorsport worlds, HexClad has announced the appointment of Yuki Tsunoda, a rising star in Formula 1 racing, as their new Global Brand Ambassador. This collaboration marks a fascinating intersection of speed, precision, and high-caliber cooking, culminating in a dynamic campaign that promises to showcase the best in both fields.

The Fusion of Culinary Arts and Motorsport

As an accomplished driver known for his bold racing style and remarkable personality, Tsunoda is also an avid home cook who dreams of making his mark in the culinary arts. Teaming up with internationally renowned chef Gordon Ramsay, the campaign titled "High Performance Cookware" will highlight not only Tsunoda's cooking skills but also Ramsay's flair for racing, creating a unique narrative that emphasizes peak performance across different arenas.

Tsunoda expressed his enthusiasm about this venture, stating, "Cooking and food are integral parts of my life, and I cherish the time I spend in the kitchen. Partnering with HexClad felt like the perfect choice; their cookware enhances my cooking experience and equips me with professional-grade tools."

Joining a Prestigious Roster

Tsunoda is joining an esteemed lineup of HexClad ambassadors that includes Gordon Ramsay, who trusts HexClad's patented hybrid cookware for its unique blend of durability and performance. Throughout the 2025 F1 season, Tsunoda will feature prominently in HexClad’s global campaign, illustrating how their innovative cookware supports his life off the track with the same commitment to excellence that he adheres to while racing.

To further accentuate this partnership, Tsunoda will sport the HexClad logo on his racing helmet during an upcoming F1 event, effectively bridging the gap between the kitchen and the racetrack.

"Yuki is an incredible athlete, and what makes him an ideal fit for HexClad is his mindset. He is passionate, precise, and fully committed," said Daniel Winer, co-founder and CEO of HexClad. "We created this brand for those who seek the finest tools to excel, whether they are cooking dinner or competing for a championship."

Global Campaign Launch and Expansion

This announcement follows HexClad's impressive momentum as it continues to grow on the global stage and redefine the impact of high-performance kitchen tools in the culinary industry. With Yuki’s involvement, HexClad solidifies its presence in both the culinary realm and the wider sports landscape.

The campaign, which has been conceived by HexClad and produced by KODE Media under the leadership of Cannes-award-winning director Peter Franklyn Banks, is set to be launched across television, digital platforms, and social media worldwide in the autumn of 2025. This initiative will be backed by a comprehensive public relations and multi-market sales strategy that spans the United States, the United Kingdom, Japan, and several other regions.

About HexClad

Founded in 2016 and based in Los Angeles, HexClad is a premier kitchenware brand celebrated for its patented hybrid technology that merges stainless steel with non-stick surfaces, creating unmatched performance and usability. HexClad's extensive product line includes high-performance cookware, utensils, cutting boards, aprons, and other kitchen accessories. With direct-to-consumer sales and strategic retail partnerships, HexClad has cultivated a passionate global following, empowering cooks of all skill levels with innovative kitchen tools. The brand was recognized in the Inc. 5000 list of the fastest-growing private companies in the United States from 2023 to 2025. For more details, visit www.hexclad.com.

For a glimpse into their exciting collaboration, check out the promotional video here and view the HexClad logo here.