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The Return of Shenzhen Futian Fashion Day to Paris

On September 29, 2025, the highly anticipated Shenzhen Futian Fashion Day returned to the fashion capital of Paris for its second edition. Part of the “Welcome to Paris” initiative by the Fédération de la Haute Couture et de la Mode, this event was a testament to the blossoming influence of Chinese fashion on a global stage. Organized by the Bay Area Sustainable Fashion Alliance (BASFA) in collaboration with the Futian district's local government, the event aimed to bridge cultural exchanges through fashion and showcase the innovative creativity emanating from China's fashion scene.

A Celebration of Modern Femininity

This year, three prominent women's apparel brands took center stage: NEXY.CO, YINER, and LAURÈL from the Ellassay Group. Each brand presented a unique perspective on femininity, symbolizing the diversity and richness of modern women's fashion.

• - NEXY.CO, part of the EEKA Fashion Group, merges European sophistication with Eastern traditions. Their 2026 Spring-Summer collection, titled “The Time of MULAN,” pays homage to the resilience and elegance of contemporary women, akin to the magnolia flower in bloom.

• - YINER, a leading brand of YINGER Fashion Group, blends Eastern and Western influences to create understated elegance. Their new collection, “The Order of Nature,” employs fruits as metaphors for growth, drawing inspiration from the golden spiral for its visual theme.

• - LAURÈL, with roots in Munich, now operates under the Ellassay Group. Their latest collection, “The Eternity of Order,” highlights a geometric structure and timeless femininity manifested through bold cuts and natural materials, drawing inspiration from Bauhaus aesthetics and German craftsmanship.

Futian: Emerging Fashion Hub

Located in the heart of Shenzhen, the Futian district is quickly establishing itself as a strategic hub for China's fashion industry, alongside finance and technology. In 2024, the fashion sector contributed an impressive 15% to the region's GDP, bolstered by over 1,700 significant enterprises generating annual revenues exceeding 524 billion yuan. The Bay Area Fashion Center, hosting more than 30 leading brands, positions Futian as a beacon of innovation within the fashion realm, gaining global influence with each passing year.

Strategic Partnerships and Technological Innovations

This edition of Shenzhen Futian Fashion Day was marked by the signing of a memorandum of understanding between BASFA and Luxurynsight, a French SaaS platform dedicated to the global expansion of luxury brands. This collaboration will provide Futian's designers and brands with top-tier analytical tools to help them thrive on the international stage.

In addition to strategic alliances, the event integrated emerging technologies, featuring an AI-generated soundtrack that accompanied the runway, merging traditional sensibilities with digital artistry. The district is also making strides in areas such as smart wearables, digital avatars, and AI-driven fashion. With initiatives like the new Chinese campus of the Istituto Marangoni in Futian, the district is cementing its status as a forefront of cutting-edge fashion.

A New Future for Fashion

The Shenzhen Futian Fashion Day of 2025 celebrated creativity, collaboration, and the rich tradition of design. It redefined China's position in the global fashion narrative, showcasing not just style but also a commitment to sustainability, innovation, and cultural exchange. As the event concluded, attendees and designers alike left with a renewed sense of hope for the future, eager to continue shaping the global fashion landscape.