#United States #Birmingham #Outdoor Apparel #Cox Outdoors #Tom Beckbe

Tom Beckbe Receives Investment from Cox Outdoors

In a significant move for both brands, Birmingham-based Tom Beckbe, a maker of classic American outdoor apparel and gear, announced it has secured a minority investment from Cox Outdoors on September 10, 2026. This partnership not only signifies financial backing but also aligns both companies' core values centered around quality products, customer service, and a commitment to conservation.

Co-founder Radcliff Menge expressed enthusiasm about this new venture, stating, "We built Tom Beckbe with a focus on great products, great customer service, and support for conservation. Our new partnership with Cox will allow us to double down on those core values." This sentiment reflects the importance of finding a partner that shares a long-term vision and ethos of putting people before profits.

Founded in 2015 by Radcliff and Mary Menge, Tom Beckbe began with the simple yet revolutionary idea of creating a superior hunting jacket. This concept quickly transformed into a comprehensive line of apparel and gear designed for outdoor activities and everyday use. Their offerings are accessible online and through a growing network of retail locations, with the latest store opening soon in Atlanta’s Buckhead neighborhood.

Cox’s Chairman and CEO, Alex Taylor, expressed his excitement over the partnership, noting the consistent alignment between the family values and conservation ethos embodied by both companies. "We are very excited to be in business with Tom Beckbe. Radcliff and Mary have built a great business on family values and a conservation ethic that resonates with Cox’s values," he remarked. Taylor's passion for the products indicates a shared enthusiasm for the future growth of both entities.

Cox Outdoors, a recent division of Cox Enterprises, focuses on collaborating with leading outdoor brands to drive both conservation efforts and sustainable growth. The investment will support Tom Beckbe's expansion plans, which include opening new retail locations, developing innovative products, and collaborating with respected conservation organizations such as Ducks Unlimited and Bonefish Tarpon Trust.

Notably, despite the infusion of capital from Cox, Tom Beckbe will maintain its independence. The Menges will continue to operate the company with the same team, uphold the same values, and retain the craftsmanship that has become synonymous with the brand since its inception. This commitment to maintaining a distinct brand identity will likely resonate with customers who appreciate authenticity.

As outdoor enthusiasts increasingly seek products that reflect their values, this investment positions Tom Beckbe for success in a competitive market. With a dedication to both quality and environmental stewardship, the brand is poised to expand its reach while contributing positively to the outdoor community.

As Tom Beckbe ventures into this new chapter, the partnership with Cox Outdoors exemplifies a strategic alliance that prioritizes sustainability and growth. The outdoor industry is set to witness an exciting development as both Tom Beckbe and Cox Outdoors combine efforts to make a substantial impact in conservation and consumer engagement.

For those eager to experience Tom Beckbe's offerings, the upcoming Atlanta store promises to be a prominent destination. As the brand grows, its commitment to exceptional outdoor experiences and conservation initiatives will undoubtedly attract new and loyal customers alike.