#Japan #Tokyo #Newoman #Lilas #Kanako Ooshiro

Lilas Jewelry Unveils Unique Line at NEWoMan Takanawa

Lilas, the upscale jewelry brand under Baycrews, proudly announces the grand opening of its NEWoMan Takanawa store, where it will unveil an exclusive line of one-of-a-kind jewelry pieces. This ceremony not only marks the brand's expansion but also highlights its commitment to high-quality craftsmanship.

Located at the heart of Tokyo, the NEWoMan Takanawa shop showcases an array of exquisite jewelry that transforms rugged natural stones into enchanting pieces through skilled artistry. In preparation for the launch, we explored the fascinating process behind the creation of this stunning jewelry, particularly focusing on the expertise of one of Japan's rare female gem polishers, Kanako Ooshiro.

Meet Kanako Ooshiro

On September 17, 2025, from 3 PM to 8 PM, Kanako Ooshiro will be present at the NEWoMan Takanawa location for a special in-store event. Attendees will have the opportunity to seek personalized consultations regarding jewelry suggestions and ring sizing from Kanako herself. This rare chance to meet a master craftsman in person adds a unique touch to the shopping experience.

A Unique Event Experience

As part of the excitement leading up to the store's opening, Lilas will also host an Instagram Live session on September 11, 2025, at 7 PM. This livestream, available on the official @spickandspan_jp account, will take viewers inside the Lilas store as well as showcase exclusive items that will be available for purchase. Fans and jewelry enthusiasts are encouraged to tune in and witness the new collection's beauty firsthand.

Quality Craftsmanship at Lilas

Lilas stands out in the jewelry market with a focus on quality and originality. Each piece tells a story, capturing the essence of natural beauty and meticulous craftsmanship. The brand is dedicated to bringing together artistic creativity and skilled workmanship to ensure that every item is not only a piece of jewelry but also a work of art.

About Baycrews

Founded on July 22, 1977, Baycrews Co., Ltd. is headquartered in the vibrant Shibuya district of Tokyo. The company, led by Chairman Yu Kubota and CEO Shigeru Sugimura, operates a diverse range of businesses, including the design, manufacturing, and sale of both women's and men's fashion, management of dining establishments, and an online retail platform. Their dedication to excellence extends beyond jewelry to provide comprehensive fashion solutions.

With a vision rooted in quality, innovation, and customer satisfaction, Baycrews serves a broad audience and aims to enhance their lifestyles with stylish offerings. As a group, it encompasses notable brands such as LADUREE JAPAN and Le Petit Mec, along with subsidiaries in Taiwan and the USA.

For more information about the brand and the upcoming store opening, visit Baycrews Official Website.