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Seventh Generation Welcomes Shalini Stansberry as New Chief Marketing Officer

In an exciting development for the environmentally conscious home care market, Seventh Generation has announced the appointment of Shalini Stansberry as its new Chief Marketing Officer (CMO). This strategic move comes as the company continues its commitment to sustainability and innovation in the plant-based household cleaning product sector.

Shalini Stansberry takes the reins at a pivotal time for Seventh Generation, which has long been a leader in promoting eco-friendly products for over three decades. Known for its mission of safeguarding the planet for future generations, the company aims to enhance its brand strategy under Stansberry’s leadership.

Kathleen O’Brien, CEO of Seventh Generation, expressed enthusiasm about the appointment, stating, "We’re thrilled to welcome Shalini into the Seventh Generation community. Her extensive marketing expertise and consumer-centered focus are crucial as we gear up for our next chapter. Her proven success in scaling brands and driving cultural relevance aligns perfectly with our goals."

Stansberry transitions to her role with a wealth of experience, most recently serving as Vice President of Marketing at Ferrero. During her tenure, she successfully positioned the Kinder brand as a cultural icon among younger consumers, particularly Gen Z. Stansberry's track record includes significant revenue growth and innovative product launches, making her an ideal fit for Seventh Generation as it seeks to expand its foothold in the home cleaning category.

Commenting on her new role, Stansberry stated, "Joining Seventh Generation is a dream come true for me. The company's commitment to a purpose-driven mission aligns perfectly with my own values, and I look forward to leading a passionate team dedicated to bringing sustainable solutions to homes."

One of Stansberry’s major objectives as CMO will be to enhance the marketing approach while focusing on product innovation that resonates with consumers. Her career, which began in marketing at Hanes Champion, showcases her versatility across various brands, including NIVEA and Sharpie, demonstrating her ability to forge emotional connections between brands and their customers.

As Seventh Generation embarks on a new journey, the brand is committed to not only meeting the growing demand for eco-friendly products but also advocating for climate justice and equity. The company's dedication to these ideals has inspired a consumer revolution aimed at nurturing the environment for the well-being of future generations.

In addition to its plant-based cleaning products, Seventh Generation offers a diverse range of household solutions, including laundry and dish cleaners, as well as recycled paper products. The brand’s name is derived from the Great Law of the Iroquois Confederacy, symbolizing its commitment to considering the impact of decisions on future generations.

For Stansberry and Seventh Generation, the future looks promising. With the combination of Stansberry's leadership and the company’s longstanding mission, there is optimism for a brighter and more sustainable future in the household product sector.

As Seventh Generation moves forward with its mission to protect the environment while providing effective cleaning solutions, consumers can look forward to innovative products and a stronger brand presence in the home cleaning marketplace. To learn more about Seventh Generation and its values, visit Seventh Generation's website.