#Japan #Tokyo #tripla Book #Ueda Trip Navi #Nagano Tourism

Introduction of tripla Book to Ueda Trip Navi

tripla Corporation, headquartered in Shinjuku, Tokyo, has officially implemented its innovative reservation system, tripla Book, into the Ueda Trip Navi website run by the Nagano Prefecture's Ueda Tourism Association. This new feature allows visitors to not only explore tourist information but also complete hotel reservations and payments—all in one go. The initiative aims to boost the sales channels for local accommodations, improve the inbound tourism environment, and support the development of a sustainable tourism management model through effective data utilization.

Background of the Implementation

The Ueda Trip Navi website serves as a major tourism touchpoint, attracting around 600,000 page views annually. However, a significant challenge was identified; the website didn't allow for on-site hotel bookings, limiting its role as a sales platform for local accommodations. This separation between informational and booking resources hindered the ability of accommodations to attract guests and collect reservation data, making it difficult to develop effective promotional strategies based on insights gathered from visitor behavior.

The region also faced issues in establishing a welcoming environment for inbound tourists; only 30% of the 135 local accommodations possessed websites in English, and participation in international online travel agencies (OTAs) was as low as 8%. Thus, implementing tripla Book, a system designed to cater to inbound tourists while also serving as a marketing tool, could enhance both booking capabilities and customer data utilization on the official website. The system supports multiple languages and currencies, and features like group hotel bookings can help prevent user drop-off during peak times.

Achievements with tripla Book

With the introduction of tripla Book, Ueda Trip Navi aims to achieve the following digital transformation (DX) in tourism:

• - Integration of Tourism Information and Hotel Booking: Visitors can seamlessly transition from browsing tourist attractions to making reservations and completing payments, providing a continuous user experience.

• - Enhanced Marketing through Regional Data Utilization: By analyzing booking and search data at a regional level, local stakeholders can improve demand forecasting, campaign design, and develop tailored experiences for visitors.

• - Acquisition of Membership and Repeat Customer Encouragement: Marketing functions tailored for pre-travel through post-travel stages can cultivate a sense of loyalty among visitors, translating to repeat visits.

• - Optimization of OTA Fees and Establishment of Local Revenue Models: By implementing area-wide booking capabilities, regional stakeholders can generate revenue from booking fees, establishing a sustainable economic cycle for the area.

Comments from the Ueda Tourism Association

The launch of the Ueda OTA on the official tourism site is a significant milestone, with ten establishments currently listed and an additional twenty preparing for publication soon. The objective is to register up to fifty facilities by the end of the fiscal year, creating numerous benefits for the region—improved visitor convenience, expanded sales channels for accommodations, reduced OTA fees for higher profit margins, and an improved framework for welcoming inbound tourists. The tourism association plans to actively utilize tripla's marketing capabilities to increase the fan base for Ueda.

Insight from tripla's CEO, Kazuhisa Takahashi

Mr. Takahashi expressed his enthusiasm over the collaboration with Ueda Trip Navi, emphasizing the importance of providing visitors with a streamlined pathway that connects tourist activities and lodging. With the tripla Book system, visitors are now offered booking options available in various languages including English, Traditional Chinese, Simplified Chinese, Korean, and Thai, alongside multi-currency payment facilities. His vision is to contribute to higher conversion rates in this vibrant tourism hub.

About the Tripla Corporation

tripla specializes in providing SaaS solutions for the hospitality industry. Since the launch of the AI chatbot, tripla Bot, in January 2017, the company has focused on enhancing direct bookings through its reservation engine, tripla Book, and offering CRM marketing automation services tailored for lodging facilities. The company went public on the Tokyo Stock Exchange's growth market in November 2022 and currently operates within nine countries, servicing nearly 10,000 accommodations.

• - Company Name: tripla Corporation
• - Headquarters: 4-15-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Established: April 15, 2015
• - Capital: 886.97 million yen (as of October 2025)
• - CEO: Kazuhisa Takahashi
• - CPO: Toriumi Itaru
• - Website: tripla.io