VEJA Takes Steps Towards Global Unified Commerce with NewStore and SAP Integration
In an exciting move to modernize its retail strategy, the sustainable French footwear brand VEJA has now launched the NewStore Omnichannel POS platform, marking a significant shift in how it operates its stores globally. This rollout is powered by NewStore’s cutting-edge technology and enhanced by a seamless integration with SAP, orchestrated by Syntax, a certified SAP systems integrator. Having initially launched in Denmark, Germany, and the United States, VEJA intends to expand the new system across all its outlets in France, Spain, and the United Kingdom, indicating a strategic enhancement of its omnichannel capabilities.
VEJA, known for its commitment to sustainability since its founding in 2005, focuses on producing sneakers using ecological materials and socially responsible practices. As the brand aims to connect better with customers and improve operational efficiency, the integration of NewStore and SAP plays a vital role in this enterprise. Davy Leroux, chief information officer at VEJA, highlighted the importance of having an agile system that can accommodate their growth while keeping operations smooth and without disruption. The partnership allows VEJA to unify its retail experience, offering customers the seamless shopping journey they expect in a connected world.
The NewStore platform is designed to enhance retail operations by providing functionalities like mobile checkout, endless aisle options, and the capability for mixed carts. This means that customers can shop across platforms, whether online or in-store, without facing any disconnection in their experience. Furthermore, the Buy Online, Pick Up In-Store (BOPIS) and Buy Online, Return In-Store (BORIS) features pave the way for a more customer-friendly approach, enabling flexibility and ease in managing purchases.
Real-time synchronization of sales and inventory data is crucial for a brand like VEJA, which prides itself on providing transparency and the highest level of service standards. The integration with SAP ensures that VEJA has a single source of truth for its retail operations, allowing them to understand stock levels, sales trends, and customer preferences accurately. Moreover, it provides store associates with the necessary tools to engage in clienteling, fostering deeper connections with customers and enabling tailored shopping experiences.
Achim Schneider, the Global Head of Industry Business Unit Retail at SAP, commented that with SAP as their digital core, VEJA not only strengthens its operational backbone but also gains the agility needed to navigate international markets.
Syntax’s role is pivotal in this partnership, as Grégory Hermel, CEO of Syntax for France and Morocco, emphasizes the importance of seamless coordination across platforms. The successful implementation of this omnichannel strategy depends on a robust tech infrastructure that unifies various retail operations.
In today’s retail climate, brands like VEJA are continually adapting to meet customer expectations. The NewStore technology provides the necessary groundwork to support their ongoing adaptability while ensuring consistency across international markets. Michael DeSimone, CEO of NewStore, stressed that the platform enables brands to synchronize their efforts, sauntering through various geographical challenges with a unified approach.
As VEJA prepares for a joint presentation with NewStore at the NRF 2025 Retail's Big Show Europe in Paris on September 17, they plan to outline their transformative journey and the innovative steps taken to empower their retail teams. This collaboration reflects a contemporary approach to consumer engagement, blending sustainability, technology, and customer-centric strategies in a rapidly evolving digital landscape.
In conclusion, VEJA's adoption of the NewStore and SAP integration is more than just a technological upgrade; it represents a holistic approach to retail management. By enhancing operational efficiencies and customer engagement strategies, they exemplify how traditional brands can thrive in the fast-paced, digital-savvy world of modern commerce. With their commitment to sustainability and innovation, VEJA continues to set a precedent in the footwear industry, shaping the retail landscape for years to come.
VEJA, known for its commitment to sustainability since its founding in 2005, focuses on producing sneakers using ecological materials and socially responsible practices. As the brand aims to connect better with customers and improve operational efficiency, the integration of NewStore and SAP plays a vital role in this enterprise. Davy Leroux, chief information officer at VEJA, highlighted the importance of having an agile system that can accommodate their growth while keeping operations smooth and without disruption. The partnership allows VEJA to unify its retail experience, offering customers the seamless shopping journey they expect in a connected world.
The NewStore platform is designed to enhance retail operations by providing functionalities like mobile checkout, endless aisle options, and the capability for mixed carts. This means that customers can shop across platforms, whether online or in-store, without facing any disconnection in their experience. Furthermore, the Buy Online, Pick Up In-Store (BOPIS) and Buy Online, Return In-Store (BORIS) features pave the way for a more customer-friendly approach, enabling flexibility and ease in managing purchases.
Real-time synchronization of sales and inventory data is crucial for a brand like VEJA, which prides itself on providing transparency and the highest level of service standards. The integration with SAP ensures that VEJA has a single source of truth for its retail operations, allowing them to understand stock levels, sales trends, and customer preferences accurately. Moreover, it provides store associates with the necessary tools to engage in clienteling, fostering deeper connections with customers and enabling tailored shopping experiences.
Achim Schneider, the Global Head of Industry Business Unit Retail at SAP, commented that with SAP as their digital core, VEJA not only strengthens its operational backbone but also gains the agility needed to navigate international markets.
Syntax’s role is pivotal in this partnership, as Grégory Hermel, CEO of Syntax for France and Morocco, emphasizes the importance of seamless coordination across platforms. The successful implementation of this omnichannel strategy depends on a robust tech infrastructure that unifies various retail operations.
In today’s retail climate, brands like VEJA are continually adapting to meet customer expectations. The NewStore technology provides the necessary groundwork to support their ongoing adaptability while ensuring consistency across international markets. Michael DeSimone, CEO of NewStore, stressed that the platform enables brands to synchronize their efforts, sauntering through various geographical challenges with a unified approach.
As VEJA prepares for a joint presentation with NewStore at the NRF 2025 Retail's Big Show Europe in Paris on September 17, they plan to outline their transformative journey and the innovative steps taken to empower their retail teams. This collaboration reflects a contemporary approach to consumer engagement, blending sustainability, technology, and customer-centric strategies in a rapidly evolving digital landscape.
In conclusion, VEJA's adoption of the NewStore and SAP integration is more than just a technological upgrade; it represents a holistic approach to retail management. By enhancing operational efficiencies and customer engagement strategies, they exemplify how traditional brands can thrive in the fast-paced, digital-savvy world of modern commerce. With their commitment to sustainability and innovation, VEJA continues to set a precedent in the footwear industry, shaping the retail landscape for years to come.
Topics Consumer Products & Retail）
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