Experience Hokkaido's Seasonal Sweet Delights at SNOWS Tokyo Station Pop-Up

Winter Delights from Hokkaido: SNOWS Pop-Up Store

Starting February 23, 2026, winter enthusiasts and sweet lovers alike can indulge in a unique experience at the SNOWS pop-up store located in Tokyo Station's Gransta, known for its vibrant food culture. This marks the brand's first appearance in this bustling hub, inviting everyone to delve into the exquisite flavors of Hokkaido's seasonal sweets.

SNOWS is renowned for crafting delectable treats that highlight the rich, flavorful taste of winter's pastured milk sourced from its own dairy farm in Hokkaido. The limited-time offerings are available exclusively from November to April, through online sales and selected pop-up locations. After two successful seasons at different spots in Tokyo Station, this year's opening at Gransta's ‘Square Zero’ event space brings SNOWS goods to a whole new audience.

Located conveniently within the station, the pop-up store is an ideal stop for travelers, commuters, and gift-seekers looking for something special. The ambiance of Gransta, bustling with food lovers, enhances the experience, allowing guests to appreciate SNOWS’ unique confectioneries in a lively setting.

Visitors can look forward to a selection of standout products, including the Snow Sand, a harmonious blend of smooth chocolate encased in crisp langoustine, and the irresistible Snow Ball - Black, a truffle chocolate wrapped in airy cream. For those wanting an even richer experience, the new Snow Ball - Gorori takes the black truffle chocolate to new heights by adding crunchy almond chocolate for a delightful texture that melts in your mouth.

Other exciting offerings include the Snow Chips, a delightful chocolate chip treat reminiscent of falling snowflakes, and the Morinoki - Black and Morinoki - Red, which showcase the finest blend of crumbled chocolate and strawberries for a unique chocolate experience.

Each product is crafted with care, emphasizing the quality of ingredients sourced from Hokkaido, where the climate and terrain foster a rich agricultural environment. The dairy used in SNOWS’ confections is gathered from free-range cows, which are nourished with special feed derived from the group’s own confectionery production byproducts, creating a sustainable cycle that enhances the flavor profiles of the final products.

SNOWS does not just stop at delectable flavors; the packaging reflects their brand ethos beautifully. Each wrapper is adorned with artwork by the renowned print artist Kazuyoshi Otani, evoking sentiments of nostalgia akin to snowy mountains, further tying the products to their Hokkaido roots and ensuring a consistent brand image across all touchpoints.

Opening Details

Duration: February 23 to March 15, 2026
Location: Ground Floor, Gransta Tokyo, Square Zero, Inside Tokyo Station
Hours: Mon-Sat: 8:00 AM - 10:00 PM; Sun & Holidays: 8:00 AM - 9:00 PM
Note: The store will open at 12:00 PM on the first day and will close early at 7:00 PM on the last day. Entry may require a numbered ticket due to high demand. Limited quantities of products will be available, so early visits are encouraged!

Don’t miss this exclusive opportunity to explore the essence of Hokkaido’s winter delicacies at SNOWS this February. Whether treating yourself or seeking the perfect gift, these limited-edition sweets promise a delightful experience for all.

For more about SNOWS and their enchanting winter sweets, visit official website and follow them on Instagram.