PATRÓN Tequila Shines at U.S. Grand Prix with Exciting Cocktail Experience

PATRÓN® Tequila at the U.S. Grand Prix: An Unforgettable Experience


This thrilling racing weekend, PATRÓN Tequila is thrilled to introduce its dynamic cocktail, the PATRÓN Citrus Circuit, tying the luxurious spirit of PATRÓN to the exhilarating atmosphere of the U.S. Grand Prix at Circuit of the Americas (COTA).

Renowned for its craftsmanship and premium quality, PATRÓN Tequila takes center stage in Austin, Texas. The PATRÓN Citrus Circuit is an expertly crafted drink that captures the essence of the racetrack, combining the vibrancy of the sport with PATRÓN’s traditional distilling methods. Every sip of this cocktail reflects the electric energy of the event, making it a must-try for all attendees.

The PATRÓN Citrus Circuit Cocktail


The PATRÓN Citrus Circuit boasts a light and refreshing flavor profile. This cocktail features PATRÓN Silver, made from 100% Weber Blue Agave, along with a splash of citrus soda water and garnished with a thick lime wheel cut to mimic a racing tire. That’s not all—enjoy your drink in a custom collector's cup, complete with a stylish crossbody lanyard, perfect for race fans who want to keep their hands free to cheer on their favorite racers.

Exclusive Experience at Cantina PATRÓN


From October 17-19, PATRÓN will host a unique pop-up event called Cantina PATRÓN in collaboration with Taqueria El Califa de León, Mexico City’s only Michelin-starred taco stand. For one weekend only, this exclusive event combines the finest in culinary arts with PATRÓN’s handcrafted cocktails.

At Cantina PATRÓN, guests can dive into a menu that features a selection of exceptional tacos (beef, pork, or vegetarian) alongside custom PATRÓN cocktail pairings. The festive atmosphere will also include live music, creating a vibrant celebration that reflects Mexico City’s famous street food culture.

In addition to the fantastic food and drinks, Cantina PATRÓN promises unique talent appearances and immersive experiences that showcase the authentic tequila-making process. This behind-the-scenes look will give guests a deeper appreciation for the craftsmanship behind every bottle of PATRÓN.

Explore the Hacienda PATRÓN


Continuing the experience, the Hacienda PATRÓN will be another highlight of the weekend, located at the focal point of the Fan Field. This two-story activation, inspired by PATRÓN’s distillery in Jalisco, Mexico, features a bar that offers the PATRÓN Citrus Circuit cocktail and more. Guests can relax in a lively setting, enjoying music from local DJs and capturing memorable moments against stunning photo backdrops, including a lush agave wall.

Craft the PATRÓN Citrus Circuit at Home


Even if you can’t make the trip to Texas, PATRÓN invites you to recreate the excitement of race weekend at home with the PATRÓN Citrus Circuit cocktail. Here’s how you can make it:

Ingredients:
  • - 2 oz PATRÓN Silver Tequila
  • - 4 oz Fresh Limeade
  • - Top with Citrus Soda Water
  • - Garnish with one large lime wheel flat on top to resemble a racing wheel.

PATRÓN Tequila is excited to share this unique cocktail experience with race fans, uniting high-quality ingredients with the vibrant culture of Austin. As D-J Hageman, Vice President, PATRÓN Tequila North America, stated, “The synergies of craftsmanship between El Califa and PATRÓN are what makes the collaboration so special.”

Join the Celebration


Make sure you’re among the lucky attendees at this exclusive event. For more details, visit patrontequila.com/raceweekend. Dive into PATRÓN’s passionate world—where traditional craftsmanship meets modern luxury. Cheers to an unforgettable Grand Prix experience!

Topics Consumer Products & Retail)

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