ASTRAUX Capitalizes on Innovation at IFA Berlin and Expands into EU Markets

ASTRAUX, the lifestyle technology brand based in Dubai, has made a notable entrance at the 2025 IFA Berlin event, creating a buzz with the unveiling of three innovative products. The event marked a significant milestone for the company as they look to establish themselves within the European market.

A Grand Reveal of Three Innovative Products

At IFA Berlin, ASTRAUX showcased its highly anticipated Mini EV, Aimon Companion Robot, and Smart Glasses, attracting over 20,000 visitors on the first day alone. The booth was among the top attractions at the exhibition, with visitors eagerly queuing to experience the products firsthand. The response from attendees reaffirms ASTRAUX's rising stature in the domains of green mobility and smart living.

The significance of this event is underscored by the company’s plan to expand into four core European markets: Germany, France, Italy, and Spain. With a growing demand for innovative and accessible technology solutions in these regions, ASTRAUX aims to seize the moment.

Robust Leadership and Strategic Vision

At the helm of ASTRAUX's European operations is Yoyo Zhang, an experienced leader with a rich background in consumer technology and brand management. Having previously worked with prominent companies like Huawei and Xiaomi, Zhang brings invaluable experience to her role at ASTRAUX. Her leadership is characterized by a commitment to connecting with a younger demographic in Europe, who are increasingly looking for trendy, affordable tech solutions.

Zhang emphasizes that ASTRAUX is positioned ideally to resonate with the evolving preferences of European consumers, setting the stage for significant growth in these key markets.

An Array of Exciting Products

1. ASTRAUX Mini EV: This micro-electric vehicle is designed with a bold aesthetic and boasts features like customizable paint jobs and a panoramic glass roof. Notably, it is available for young drivers (ages as low as 14 in select EU countries), making it an attractive option for youth looking for innovative mobility solutions.

2. Aimon Companion Robot: Priced at €89, this interactive emotional AI robot responds to various stimuli including touch and motion, providing an engaging user experience. It quickly became a favorite among attendees at the IFA, showcasing the potential of AI-driven robotics in everyday life.

3. ASTRAUX Smart Glasses: Available for €79, these glasses integrate several advanced features, including UV400-certified protection, AI-powered translation capabilities, an 8MP camera, and open-ear audio for a truly hands-free experience, appealing to the next generation of users.

Exclusive Launch Offers

In celebration of the launch, ASTRAUX is providing exclusive pre-order offers valid until December 4, 2025. Consumers will have the opportunity to secure their spot with a reservation pass at just €9.90, while early-bird pricing on the Mini EV offers significant savings off the regular price.

A Bright Horizon for ASTRAUX

As ASTRAUX makes strides in Europe, their innovative approach to lifestyle technology positions them favorably to capture a segment of the market eager for green mobility and smart living solutions. Their focus on youth-driven innovation indicates that they are not merely introducing products, but are also cultivating an evolving relationship with modern consumers who seek stylish yet functional tech. With their strong showing at IFA Berlin and strategic market expansion, the future appears promising for this rising star in the tech industry.

Follow ASTRAUX's journey on their social media platforms for updates and product launches. Their official website also features exciting details about their launch offers and product specifications.