Curve Dental Strengthens Marketing Team with Nat Harrison as SVP

Nat Harrison Joins Curve Dental as Senior Vice President of Marketing

Curve Dental, a pioneering force in the field of AI-powered dental software, has announced the appointment of Nat Harrison as its new Senior Vice President of Marketing. This strategic move is set against the backdrop of the company’s $200 million commitment to research and development, aimed at creating a dental practice management platform that practices will never outgrow.

A New Era in Dental Software

Harrison joins Curve Dental at a time of significant transformation and expansion. As the organization aims to enhance its marketing strategies and broaden its reach, his wealth of experience in scaling businesses will be invaluable. The company's cloud-native platform connects clinical care, patient engagement, payments, and practice operations, ultimately striving to ease the daily workload for dental teams while allowing them to focus more on patient care.

"Dental practice owners should be able to build the businesses they envision, with technology that keeps pace with their ambitions," stated Dave Cormack, Chairman and CEO of Curve Dental. The appointment of Harrison signifies a renewed focus on comprehensively addressing the evolving needs of modern dental practices.

Harrison’s Background in Growth Leadership

Before joining Curve, Harrison held the position of Vice President of B2B Marketing at Mindbody. There, he was instrumental in restructuring marketing functions to boost subscriber growth and platform engagement. His tenure at Wayfair Professional saw him lead acquisition and retention marketing strategies that ultimately propelled Wayfair's B2B division to surpass $2 billion in revenue.

Harrison’s background also encompasses founding and steering technology initiatives, alongside working as a consultant at The Boston Consulting Group. His educational credentials include an MBA from MIT Sloan School of Management and an undergraduate degree from Harvard University, equipping him with a robust foundation in both technical and strategic business practices.

A Vision for the Future of Dentistry

As a new member of Curve Dental’s leadership team, Harrison expressed his commitment to helping dental practices realize their goals. "I know how much dental practice owners put into what they're creating, and how important it is to choose partners who deliver on their promises," he said. His vision aligns closely with Curve Dental’s aspirations to innovate the practice management landscape through technology that fosters growth and efficiency.

Under Harrison’s guidance, the marketing strategy will focus on communicating the benefits of the comprehensive platform, which aims to simplify operations for dental practices. Curve Dental's continuous investment in implementation, training, and support is poised to empower practices with the tools necessary for success.

The Commitment to Innovation

Curve Dental is dedicated to the long-term growth and success of its clients. With a team that embodies entrepreneurial thinking and strategic execution, they are well-equipped to not just adapt to changes within the industry but to shape its future. The company's powerful integrated capabilities in clinical care, patient management, revenue cycles, and operational processes are brought together under one platform, promising convenience and efficiency.

Curve Dental services over 6,000 practice locations across the United States and Canada, reflecting its solid standing in the dental software industry. With the ongoing enhancements to its platform, including native AI functionalities, Curve Dental is set to redefine the expectations of dental practice management.

As it embarks on this transformational journey, the company remains committed to supporting dental teams with the right technology, ensuring they have what they need to thrive.

In summary, Nat Harrison’s appointment as Senior VP of Marketing is not just a strategic hire; it marks the beginning of an exciting new chapter for Curve Dental. As the dental software landscape evolves, so too does Curve's commitment to enabling practices to realize their full potential through innovative technology and unparalleled support.

For more information about Curve Dental and its offerings, visit www.curvedental.com or call 1-888-910-HERO.