#Japan #Tokyo #Sukiya #Butter Chicken #Fumiya Takahashi

Sukiya's New Butter Chicken Sauce Curry

Sukiya, Japan's popular gyudon chain, has kicked off sales of its latest dish, Butter Chicken Sauce Curry, on August 5. To promote this new offering, they have launched a captivating TV commercial titled "Expression, Rich," featuring actor Fumiya Takahashi. Set to air nationwide starting August 8, this advertising campaign highlights the rich taste, aroma, and varied expressions that the dish evokes.

The new Butter Chicken Sauce Curry showcases tender, bone-in chicken drenched in a rich butter chicken sauce over a bed of milder curry. The combination of the chicken's softness and the sauce's spiced aroma creates a wonderful flavor experience that diners can savor.

In the commercial, Takahashi, known for his love of cooking and curry, indulges in the dish with a bright smile. Viewers witness his enjoyment as he takes a big bite and exclaims, "I love this!" As he savors the dish, his expressions grow more vivid, embodying the campaign's tagline, "That Flavor, Aroma, Rich Expression."

To celebrate the launch, Sukiya is also hosting a campaign on their official X account (formerly Twitter), where participants can win meal vouchers. This engagement enhances the excitement surrounding the new product and encourages fans to join in.

Commercial Details

• - Title: "Expression, Rich"
• - Featured Actor: Fumiya Takahashi
• - Air Date: August 8, 2025
• - Broadcast Area: Nationwide
• - Video Links: 15-second here, 30-second here, Behind the Scenes here, Takahashi's Comment here, Interview here
• - Special Page: Sukiya CM Special

Behind the Scenes of the Filming

The commercial was shot in a set designed to replicate the interior of a Sukiya restaurant. During the lunch hour, Takahashi delighted in the Butter Chicken Sauce Curry, expressing surprise at the generous size of the chicken. Known for his passion for curry, he candidly remarked on its deliciousness during filming. As the shoot progressed, he displayed a range of joyful expressions, yet remained focused and attentive when reviewing the footage.

Interview with Fumiya Takahashi

In a recent interview, Takahashi shared his thoughts on working with Sukiya, emphasizing the restaurant's commitment to quality ingredients sourced from Japanese rice farmers. He reflected on how the dish's creamy sauce and vibrant spices elevate the flavor experience.

Takahashi's Favorite Moments with Curry

Q: What was your favorite moment during filming?
A: Being in a space designed for Sukiya while enjoying their curry was truly happiness. It was wonderful to express my genuine delight at tasting the Butter Chicken Sauce Curry for the first time.

Q: How did you find the Butter Chicken Sauce Curry?
A: The richness and sweetness of the curry felt like an upgrade. The butter combined with chicken provided a luxurious experience, making each bite more delicious than the last.

Q: When do you crave curry?
A: I often want curry during lunch breaks while filming. I hope to power through summer shoots with Sukiya's curry!

Q: Any tips for home cooks looking to make great curry?
A: I've experimented with numerous curry recipes. One method I discovered involves sautéing pork at low temperatures to extract its flavors before adding onions and potatoes, which creates a unique and luxurious Curry flavor. I encourage everyone to try it!

A New Culinary Delight

Sukiya's Butter Chicken Sauce Curry, priced at 890 yen (tax included), is a delightful addition to their menu. With a vibrant tomato-based sauce enriched with butter, cardamom, clove, and cinnamon, this dish promises a refreshing flavor that enhances one's appetite during the summer heat. Experience the balance of flavors in this luxurious dish.

Campaign Information

In celebration of this launch, participants can win meal vouchers by following Sukiya's official X account and reposting their campaign post. This contest runs from August 8 to August 12, providing a wonderful opportunity for fans to engage.

With Fumiya Takahashi as the face of this exciting campaign, Sukiya captivates audiences while offering a delicious contest that allows fans to savor their latest creation.