TCL Showcases Cutting-Edge Display Technologies and AI Innovations at IFA 2025

TCL's Innovative Showcase at IFA 2025

TCL, a global leader in consumer electronics and the top brand for Mini LED and large-screen TVs, took center stage at IFA 2025 with its theme "Inspire Greatness." Showcasing a wide range of cutting-edge audiovisual displays, AI appliances, smart connected devices, and the world debut of TCL NXTHOME™, the exhibition underscored the company's commitment to enhancing everyday life through innovative products, premium designs, and vibrant experiences.

Highlighted Innovations

Among the standout products was TCL's flagship 2025 television, the C9K Premium QD-Mini LED model. Featuring a CrystalGlow WHVA panel, a Virtually ZeroBorder design, advanced QLED technology, and audio from Bang & Olufsen, the C9K fuses innovative display engineering with immersive design and premium audio, delivering an unparalleled gaming experience.

Having introduced the world's first QD-Mini LED television in 2019, TCL has maintained its leadership in display technology. By evolving its QD-Mini LED technology, the brand combines precise Mini LED backlighting with world-leading QLED technology. This innovation offers OLED-like contrast and a broader color gamut along with increased peak brightness and longer lifespan, ensuring excellent value, particularly in large-sized televisions while utilizing low-power backlighting and high-efficiency panels to minimize environmental impact.

In addition to televisions, TCL unveiled its QD-Mini LED technology in an ultra-wide monitor for the first time at IFA with the 57R94 Dual 4K, providing immersive visuals for both gaming and productivity.

In terms of audio, TCL introduced exciting innovations in collaboration with Dolby, such as the new Z100 Free Sound wireless speaker. When paired with compatible TCL televisions that support Dolby Atmos FlexConnect, users can arrange their speakers as they prefer, enhancing cinematic home experiences.

Smart AI for Enhanced Home Experiences

At the heart of TCL's offerings at IFA 2025 is user-centered AI, built on the Turing platform from Eagle Lab, facilitating smarter and more personalized experiences across televisions, air conditioners, refrigerators, washing machines, smartphones, and more. The TCL FreshIN 3.0 air conditioner incorporates Health AI, Voice Control, and AI-Powered Energy Saving, ensuring ultra-quiet fresh air with QuadruPuri purification. Innovations in the kitchen include the integrated Free refrigerator with T-Fresh technology that keeps food hygienic and provides quick access to snacks and cool drinks. The SuperDrum Series washer and dryer set with intelligent Wi-Fi connectivity allows users to manage laundry remotely while Auto Dose technology dispenses the perfect amount of detergent automatically.

On the mobile device front, the new TCL NXTPAPER 60 Ultra features the latest NXTPAPER 4.0 technology, sporting a 7.2-inch natural light display for the best visual comfort experienced in smartphones to date. The NXTPAPER 11 Plus tablet extends this comfort to a larger screen, also integrating AI features such as Writing Assist and Text Assist to boost productivity in work and daily life.

TCL also debuted its AiMe, the world’s first modular companion robot with AI, offering engaging interactions and smart living functionalities to enhance everyday moments. Featured products included the RayNeo X3 Pro microLED AR glasses, the TCL MOVETIME MT48 smart children's watch, the portable TCL PlayCube projector, and the TCL D2R Max 3D Face Palm Vein Retrofit smart lock.

Sports Experiences Embodying Olympic Spirit

As a global Olympic partner, TCL brought the excitement of the Winter Olympics to IFA 2025 with interactive experiences inspired by the upcoming Milano Cortina 2026 games, including a zone dedicated to the Winter Olympics featuring mascots Milo and Tina, leaving a memorable impact on visitors. Furthermore, Team TCL was highlighted as a support program reinforcing TCL's participation in the Olympic journey.

World Premiere of TCL NXTHOME™

The TCL NXTHOME™ made its global debut at IFA 2025, inspired by TCLArt's vision to "Inspire Tomorrow's Artists." This innovative home concept combines smart home solutions and lifestyle appliances through premium collaborations with global partners like Audio by Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara, redefining modern living where innovation meets art.

Commitment to Sustainable Innovation

TCL also showcased its dedication to practical sustainability throughout its value chain, introducing TCL SunPower Home Energy Solutions that integrate solar panels, battery storage, an EV charger, energy controller, and a smart heat pump managed via an app for cost-effective energy storage. Additionally, TCL ECORA™, a new sustainable material developed with Chris Lefteri Design, was spotlighted, transforming ceramic waste into high-performance plastic fillers for lower carbon emissions while incorporating time-honored craftsmanship into modern design.

From borderless displays blurring the lines between viewer and spectacle to customized AI solutions and energy systems operating quietly in the background, TCL's IFA 2025 showcase leverages world-class innovation to elevate sports and entertainment experiences both at home and beyond.