Stagwell Expands Executive Leadership Team for Future Growth in Marketing Sector

Stagwell Inc. (NASDAQ: STGW) is making significant moves to strengthen its executive leadership team, announcing the appointments of four key individuals aimed at steering the company towards its ambitious goals. These new appointments are pivotal in building a dynamic leadership group focused on tackling the challenges posed by industry giants while enabling innovative growth in marketing strategies.

The newly appointed individuals include Ryan Greene as Chief Financial Officer, Frank Lanuto as Executive Vice President of Finance, Jason Reid as Chief Strategy Officer, and Niels Laurberg as Chief Investment Officer. This restructuring is part of Stagwell's broader initiative to achieve its '5x5 plan,' which sets a target of reaching $5 billion in revenue in just five years.

Mark Penn, the Chairman and CEO of Stagwell, emphasized the strategic importance of these appointments, stating, “These moves strategically advance our executive team and are aimed at building the most effective, efficient and forward-looking leadership group to tackle the industry's behemoths head on.” He points to Ryan Greene's previous successes, such as leading the company to significant cost synergies totaling $65 million since 2021, as evidence of the capabilities that Greene will now bring to the finance organization to focus on boosting AI-led efficiencies, which are projected at $80 to 100 million as stated in Stagwell’s recent Investor Day.

In his new role, Greene will oversee the entire finance organization, stepping up from the position of COO where he meticulously led operations, IT, and real estate consolidation efforts. His track record of leveraging cost efficiencies will be essential as the company maneuvers through the competitive marketing landscape.

Lanuto will seamlessly transition from his previous role as CFO to take on the role of EVP, Finance. He will continue steering financial strategies, including tax management and public accounting—a critical area for any growing company aiming for high revenue targets.

Jason Reid, formerly in charge of mergers and acquisitions, will now take on the role of Chief Strategy Officer. His wealth of experience overseeing over 50 deals in the past decade equips him to define strategic directions for the company amid rapid technological evolution within the marketing sector. His focus will be on innovating growth strategies to offer distinct advantages for clients on a global scale.

Niels Laurberg, stepping up from Vice President of Investments, brings substantial experience to his new role. Having worked alongside Reid, Laurberg will now lead all mergers and acquisitions, a vital function for Stagwell as it seeks to expand its operations around the globe. Together, Reid and Laurberg aim to explore new frontiers in the marketing industry, seeking opportunities that set Stagwell apart from its competitors.

The announcement underscores Stagwell’s commitment to nurturing a robust leadership team that can navigate the evolving market landscape and contribute effectively to the company’s overarching aspirations. Each of these leaders will report directly to CEO Mark Penn, forming an integral part of the Senior Leadership Committee at Stagwell.

Expressing his enthusiasm for the forthcoming challenges, Lanuto remarked, “It's been extremely rewarding to serve as CFO alongside Stagwell's incredible leadership team, and as I move into the role of EVP, Finance, I look forward to continuing to support and work with the whole Stagwell team in its next chapter of growth.”

With these appointments, Stagwell looks poised to not only compete but also lead the pack in marketing innovation, adapting to the rapid changes that define the industry today. The company, defined by its unique approach to harmonizing creativity with cutting-edge technology, aims to deliver exceptional value and results for its clients in over 45 countries.

For further information about Stagwell and its mission to transform marketing, visit their official website at www.stagwellglobal.com.

Topics Business Technology)

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