#USA #New York #SoHo #Amouage #Brickfield

Amouage Unveils 'Brickfield' - A Flagship Boutique in SoHo

On October 22, 2025, Amouage launched its new flagship boutique, aptly named 'Brickfield,' nestled within the vibrant streets of SoHo, New York. This boutique stands as a testament to the creative synergy between the stark beauty of Oman's desert landscapes and the modern industrial aesthetics of New York City.

Situated at 150 Spring Street, the 860 square-foot space is a meticulously crafted environment that captures the essence of both cultures. Designed by Renaud Salmon, the Chief Creative Officer of Amouage, in collaboration with the Paris-based architecture studio Héroïne, the boutique defines a unique intersection of craftsmanship and contemporary design, offering a poetic dialogue between earth and industry.

The boutique is a follow-up to the success of Amouage's SoHo Petite Boutique, which served as an introduction to the brand’s olfactory storytelling in New York in 2024. Brickfield marks a more permanent presence for Amouage in the cultural heart of Manhattan, all the while expressing the rich artistic and architectural ethos of the brand.

"With the Amouage SoHo Flagship Boutique, we wanted to create a dialogue between two cities that share the same soul," states Renaud Salmon. This statement embodies the spirit of the boutique, which draws similarities between the red clay of Oman and the historic red bricks of SoHo.

Upon entering the boutique, visitors are greeted by the ambiance of duality. An impressive red brick wall echoes the remnants of Oman’s dry desert landscapes, while champagne-hued metal panels reflect the life and vibrancy of urban Manhattan. This careful curation of materials showcases a fine balance of tradition and modernity, transitioning between rough textures and polished surfaces, reminiscent of both the OManny and New York environments.

The journey through the boutique begins on the street. Its historic façade, retaining its nineteenth-century structure while inviting contemporary elements, introduces onlookers to the intricate play of light and color. The crimson woodwork, inspired by desert dunes, contrasts beautifully with golden reflections that evolve throughout the day, allowing the store to create different moods as the sun travels across the sky.

Inside, visitors can explore the red marble curation tables, where fragrances are presented like treasured artifacts. The showcase includes Amouage's latest collection, the Essences, which features fragrances that have been meticulously aged to enhance their quality and appeal. The enchanting layout invites guests deeper into the boutique, leading them towards a stylized representation of the sun—an embodiment of renewal and illumination.

At the back of the boutique, the Majlis Lounge offers a reimagined space for Omani hospitality, filled with plush textures and serene light tones. This intimate area allows guests to engage in conversation while experiencing the art of fragrance. Salmon emphasizes, "Every Amouage boutique tells a story," which encapsulates the heart of the Brickfield store—a narrative of connection and conversation between disparate worlds.

Light plays a pivotal role at the Amouage SoHo Flagship Boutique. Subtle transitions of amber light mimic the natural phenomena of desert mirages, while the boutique transforms based on the time of day, showcasing a dynamic atmosphere that captivates visitors.

Ultimately, Amouage has crafted more than just a retail space; the SoHo Flagship Boutique is an immersive sensory experience where architecture, culture, and fragrance harmoniously converge. This new establishment marks not just an enhanced international footprint for Amouage, but also reaffirms its commitment to honoring its Omani heritage while embracing global narratives. Accessible from Monday to Saturday, from 11 AM to 7 PM, and Sundays from 12 PM to 6 PM, the boutique invites the public to explore its treasures and tales.

By maintaining a vibrant connection to both the red bricks of SoHo and the rich clay of Oman, Amouage’s Brickfield beautifully articulates a synthesis of the past and the future, offering patrons a unique opportunity to experience the delicate balance of global cultures through the art of perfumery.