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New Year, New Clean: Norwex Launches PowerZyme

As families step into the new year, many are looking to refresh their cleaning routines and embrace more sustainable practices. Norwex, a brand rooted in ethical and eco-friendly home solutions, unveils its latest innovation: PowerZyme. This new laundry detergent promises a potent yet environmentally friendly approach to tackling stains and odors, establishing itself as Norwex's most effective product to date.

What is PowerZyme?

PowerZyme is an ultra-concentrated formula that employs the natural power of enzymes combined with plant-based surfactants to combat tough laundry challenges. Notably, this product is certified by the USDA as 91% biobased, making it a favorable choice for those looking to reduce their carbon footprint. Free from bleach, fillers, synthetic dyes, and fragrances, PowerZyme ensures that the ingredients you use in your home are both effective and gentle on the environment.

The Benefits of Enzyme-Based Cleaning

Enzymes play a crucial role in the PowerZyme formula. They work by breaking down stains at a molecular level, enhancing the detergent's ability to remove dirt and odors without harsh chemicals. This feature aligns with the rising consumer awareness about not only the cleanliness of their clothes but also the ingredients they expose themselves and their families to.

Courtney Landry, Norwex’s Director of Global Product Development, emphasizes the importance of making informed choices. “As consumers become more mindful of the ingredients they use in their homes and on their bodies, Norwex is leading the way in crafting innovative and powerful products that don't compromise on sustainability,” she noted.

Product Availability and Pricing

For those eager to try out this new laundry solution, PowerZyme is priced at USD $37.99 / CAD $41.99. It is also offered as part of the Safe Haven 5 Set, a comprehensive starter kit available for USD $133.99 / CAD $154.99. This bundle includes essential items like Norwex’s popular EnviroCloth® and Power Cleaning Paste—perfect for those looking to overhaul their cleaning strategies across their living spaces.

A Legacy of Clean

For over three decades, Norwex has championed a cleaner, toxin-free environment by eliminating unnecessary chemicals from homes. The brand’s commitment is evident in their ever-expanding “No-No List,” which bans more than 2,700 potentially harmful substances from their products. This dedication to safety and sustainability has made Norwex a reputable name in homes around the globe.

Norwex's roots trace back to Norway in 1994, and their philosophy has consistently centered around creating solutions that foster healthier living. In today’s world, where environmental concerns are increasingly paramount, products like PowerZyme not only meet consumer needs but also pave the way for sustainable living.

Conclusion

As we embrace 2025, Norwex’s PowerZyme stands as a testament to the brand's innovation in sustainable cleaning. It not only cleans effectively but also supports a more responsible lifestyle, allowing consumers to make choices that are beneficial for both their homes and the planet. PowerZyme is now available for purchase at Norwex.com, and for those keen on following Norwex’s journey, their social media platforms on Facebook, Instagram, LinkedIn, and YouTube provide a wealth of information and community engagement regarding their eco-friendly initiatives.

Jump into the new year with PowerZyme — a small step towards eliminating toxins, while ensuring a cleaner, fresher wardrobe for you and your family.