#USA #Miami #Beauty Industry #It's a 10 Haircare #Ashley Schauer

It's a 10 Haircare Appoints Ashley Schauer

In an exciting development for the beauty industry, It's a 10 Haircare recently announced the addition of Ashley Schauer as their new Vice President of Sales & Marketing. This strategic decision aims to enhance the company's retail and professional distribution growth, marking a significant milestone for the cult-favorite professional haircare brand renowned among salon experts and consumers alike.

A New Chapter for It's a 10 Haircare

Based in Miami, the brand has made waves globally with its innovative haircare solutions designed to meet diverse consumer needs. By bringing Ashley Schauer into the fold, It's a 10 Haircare seeks to bolster its presence further within this competitive market.

Ashley boasts over 15 years of experience in merchandising and planning, steering formidable strategies across leading beauty and retail entities. Her recent role was as Senior Merchant of Prestige Cosmetics at Ulta Beauty, where she successfully managed key assortments and orchestrated breakthrough promotional events. Her well-rounded expertise also includes previous leadership positions at brands like Lululemon Athletica and Sears Holdings Corporation, which reflects her versatility and strong capability in blending data insights with emerging consumer trends.

Strengthening the Brand's Global Footprint

Founder and CEO Carolyn Aronson expressed her enthusiasm about Schauer joining the team, stating, "Ashley's proven track record in driving high-growth categories at Ulta makes her an invaluable addition. Her knowledge of both cosmetics and haircare will significantly elevate our strategic initiatives in the market."

Jeff Aronson, President of It's a 10 Enterprises, shared similar sentiments about the impact Schauer's leadership would have. He noted, "With her experience and vision, we'll continue to thrive with our existing partners and unlock new opportunities in various audiences."

Commitment to Excellence

Schauer herself is thrilled about her new position, recognizing the iconic status of It's a 10 Enterprises. “The portfolio consists of unparalleled product quality and a loyal clientele. I am excited to collaborate with Carolyn and Jeff on expanding our retail relationships, fostering effective marketing initiatives, and propelling growth across our brands.”

About It's a 10® Haircare

Established as a professional haircare line, It's a 10 Haircare prides itself on providing exceptional products via salons and beauty supply stores worldwide. Notably, it stands out as a female-owned brand committed to delivering the best hair care experiences possible.

The product lineup features multifunctional, award-winning items, such as the legendary Miracle Leave-In, which offers ten distinct benefits in each bottle. As part of its extensive offerings, It's a 10 Enterprises includes Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10, creating a unified portfolio aimed at professional-grade solutions that prioritize quality and accessibility.

As the beauty landscape continues to evolve, It's a 10 Haircare remains committed to providing high-quality products that cater to the diverse needs of consumers and professionals alike, ensuring that they are at the forefront of beauty innovations for years to come.