Flowhub Introduces Revolutionary Marketing Suite for Cannabis Dispensaries

Flowhub Launches Innovative Marketing Suite for Cannabis Dispensaries

In the rapidly evolving cannabis industry, generating and retaining customer loyalty is paramount for success. Recognizing this need, Flowhub has unveiled its new Marketing Suite, aimed at helping dispensaries enhance their customer engagement and increase sales. This integrated system allows dispensaries to leverage real-time, first-party point-of-sale data for tailored marketing strategies.

Addressing the Challenges of Cannabis Retail

As acquisition costs rise and profit margins tighten, many cannabis retailers find themselves in a precarious position. Recent Flowhub data indicates that loyalty members contribute significantly more to annual revenue, spending an average of 3.5 times more than non-loyal customers. This highlights the importance of retention marketing, which has now become a crucial component for sustainability in this competitive landscape.

Key Features of Flowhub’s Marketing Suite

Flowhub's Marketing Suite is designed to be intuitive and comprehensive, featuring several key tools tailored specifically for cannabis dispensaries:

1. First-Party Customer Data: All customer data collected lives directly within Flowhub's POS system, ensuring compliance and accuracy. This solid foundation allows dispensaries to craft effective campaigns with confidence.

2. Dynamic Audience Segmentation: Retailers can create targeted customer audiences based on various parameters such as shopping frequency, purchase history, and spending habits. For instance, they can easily reach out to customers who made significant purchases previously but haven't visited in the last two months.

3. VIP Loyalty Passes: Customers can sign up for loyalty programs and access custom digital passes that reside in their Apple or Google Wallets. With these passes, dispensaries can send push notifications, geo-targeted reminders, and special discounts directly at checkout.

4. Push Notifications: A standout feature, push notifications reach customers directly on their smartphone lock screens, boasting over a 90% visibility rate. This method circumvents typical SMS restrictions, effectively delivering messages at a reduced cost without needing an app download.

5. Personalized Email Campaigns: Flowhub provides a user-friendly drag-and-drop email editor that empowers dispensary owners to design engaging, brand-aligned emails. These can be personalized based on customer loyalty status or previous purchases, enhancing the relevance of each communication.

6. Integrated Campaign Attribution: Every marketing campaign can be traced back to POS sales data. This ensures retailers receive clear insights into the campaign's impact on revenue, customer lifetime value, and overall ROI.

Strengthening Position in the Industry

The launch of the Marketing Suite reaffirms Flowhub's commitment to being the premier platform for dispensary growth. With this addition, Flowhub aims to unify its services into a comprehensive system that integrates POS, ecommerce, payments, and now marketing, all accessible through open APIs. This evolution positions Flowhub as a pivotal player in the cannabis retail technology landscape, allowing businesses to construct a tech stack that aligns with their unique needs.

Flowhub was established in 2015 and has since partnered with over 1,000 dispensaries across the United States, processing an impressive $3 billion worth of cannabis sales annually. The platform not only streamlines operations but also enhances customer experiences, setting a high standard of service in the cannabis industry. With further commitments to expand its product offerings and enhance third-party integrations, Flowhub continues to focus on creating value for cannabis retailers and their customers alike.

To learn more about Flowhub's Marketing Suite, visit their website at flowhub.com.