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Bybit Launches Business-to-Business Unit to Boost Institutional Digital Asset Adoption

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has officially launched a new Business-to-Business (B2B) unit aimed at promoting the adoption of digital assets among institutional investors. This strategic move comes at a critical time as traditional investors showcase rising interest in cryptocurrency and are demanding solutions that are both efficient in capital management and risk control.

The recently established B2B unit, referred to as the BBU, is designed to provide comprehensive solutions that include secure custody, efficient settlement, and access to tokenized products. This initiative will address the growing needs of institutional clients as they navigate the evolving landscape of digital finance, standing at the intersection of traditional assets and digital innovation.

Meeting the Needs of Institutional Investors

As the demand for digital assets rises, institutional investors are faced with unique challenges that require tailored solutions. One of the pressing needs includes off-exchange custody models and tri-party transaction structures that allow institutions to hold assets with trusted custodians such as banks. This setup not only reduces counterparty risk but also establishes standards for institutional infrastructure that aligns with the expectations of traditional finance. Bybit aims to bridge this gap by developing custody and settlement frameworks that meet institutional needs and regulatory best practices.

Furthermore, the BBU is poised to tap into the significant potential of Real World Assets (RWA), which are emerging as both investment products and secondary products within the digital ecosystem. Institutions are increasingly interested in engaging high-yield short-term assets, such as tokenized money market funds, treasury bills, and credits, rather than allowing capital to remain idle. They are also seeking direct access to compliant, tokenized issuances through reliable platforms. Bybit will focus on connecting these capabilities through its BBU initiative, offering integrated off-exchange custody and tri-party transaction solutions to mitigate exposure risk without compromising market access.

Comprehensive Offerings of the New BBU

The BBU will provide a suite of offerings that cater specifically to institutional clients, including:

• - Integrated Off-Exchange Custody and Tri-Party Transactions: These solutions will enable institutions to hold digital assets safely while maintaining real-time trading credit.
• - Collateral Programs for RWAs: These programs will facilitate clients in utilizing high-quality tokenized assets to obtain margin and trading credit.
• - Bidirectional Distribution Pipelines for Tokenized Products: This feature will connect Web3 clients seeking access to traditional financial investments with businesses exploring digital asset strategies who wish to enter the cryptocurrency market.
• - Digital Treasury Asset (DTA) Solutions: Beyond securing digital currency holdings, these solutions will assist traditional companies in allocating parts of their corporate treasury into cryptocurrencies with enhanced security, compliance, and yield optimization.

Leadership and Vision

Yoyee Wang has been appointed as the head of the new BBU. Since joining Bybit in 2021, Wang has held several senior management roles, most recently serving as Global Head of Treasury and Asset Management. Her experience in traditional finance, coupled with her expertise in cryptocurrencies, positions her uniquely to lead the unit’s growth.

"Institutions are seeking trustworthy partners who understand the rigor of traditional finance as well as the innovation of cryptocurrencies," Yoyee Wang stated. "At Bybit, we are creating a complete business cycle that integrates custody, liquidity, and yield, providing our clients with not just access to the market, but a strategic advantage in this new era."

About Bybit

Founded in 2018, Bybit serves a global community of over 70 million users and is revolutionizing the open finance concept within the decentralized world. With a strong focus on Web3, Bybit collaborates strategically with leading blockchain protocols to deliver robust infrastructure while fostering on-chain innovation. Renowned for secure custody solutions, a variety of markets, an intuitive user experience, and advanced blockchain tools, Bybit endeavors to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi), enabling developers, creators, and enthusiasts to maximize the potential of Web3. Visit Bybit.com to discover the future of decentralized finance.