Tokyo's Leading Taxi Digital Media GROWS into Taiwan Market

GROWTH Expands into Taiwan

In a strategic move reflecting its ambition for international expansion, Vector Inc., a leading PR company based in Tokyo, is taking its acclaimed taxi signage media, "THE TOKYO TAXI VISION GROWTH" (or simply GROWTH), into Taiwan. The company has announced a partnership with the renowned Taiwanese advertising firm, 火星創集股份有限公司 (Mars Creative), forming a joint venture called 新里程科技傳媒股份有限公司 (New Milestone Co., Ltd.). This new venture aims to tap into the rapidly growing taxi market in Taiwan, starting operations on September 1, 2025.

The plan is to deploy approximately 3,500 high-definition digital tablets in the rear seats of taxis partnered with popular ride-hailing apps "LINE GO" and "yoxi". These devices will feature sharp 2K displays and serve captivating video advertisements aimed at urban riders, particularly affluent young professionals and higher-income women, who represent a significant portion of the target audience.

Background of the Taiwan Expansion

The Taiwanese taxi market is thriving, characterized by a significant user base across urban areas. Notably, LINE GO has amassed 4.8 million members, while yoxi has reached 1.5 million, demonstrating the enormous potential for digital media marketing within taxis. The deployment of GROWTH is expected to convert taxis into dynamic advertising platforms, enhancing visibility and interaction rates that are increasingly appealing to advertisers.

The main demographic of riders includes well-to-do individuals and business executives; thus, ads related to beauty and health products are anticipated to resonate well. Furthermore, with the growth of airport shuttle services, GROWTH is also expected to provide an impactful inbound promotional effect for Taiwanese travelers visiting Japan.

Operating over 11,500 taxis within Tokyo alone, NEWS TECHNOLOGY leverages substantial operational experience to ensure the success of GROWTH's international venture. The project represents the first instance of any Japanese company deploying digital taxi signage advertising in Taiwan, setting a benchmark in the industry.

Initially launching with 3,500 taxis, the intention is to double this fleet size to 7,000 within three years.

Media Overview of THE TAIWAN TAXI VISION GROWTH

The service will focus on urban areas including Taipei, New Taipei, Keelung, Taoyuan, and Kaohsiung – specifically near the high-speed rail station in Zuoying. Each taxi will be equipped with a high-performance rear-seat tablet featuring a 12.5-inch high-definition display, capable of delivering immersive advertising through 10, 20, or 30-second video spots, with weekly publication options.

Advertising efforts will be supplemented by data-driven insights on viewing times and audience engagement, helping agencies refine campaign strategies over time.

Chairman's Insight

Kinoshita Kensei, the Chairman of New Milestone Co., Ltd., commented on the Taiwanese media landscape, asserting that taxis are an integral part of daily life but still represent an untapped segment. The focus will be on customizing Japan’s successful GROWTH model for local markets while enhancing the value proposition for both advertisers and customers. Future plans include developing targeted ads linked with ride-hailing apps, and integrating innovative OMO (Online-Merge-Offline) strategies using QR codes and NFC technology.

Vector Inc. remains committed to elevating brand visibility on a global scale, continually blending technology with creativity to foster impactful communications between brands and consumers.

For Inquiries

For further details and inquiries regarding pricing or other questions, please reach out to the support team of THE TAIWAN TAXI VISION GROWTH at [email protected].

About LINE GO and yoxi

LINE GO is a comprehensive mobility-as-a-service platform developed as a collaboration between Yulon Group and LINE Taiwan, seamlessly integrated with the LINE app for a smooth user experience. Demographically, it appeals to the younger, tech-savvy population.

yoxi, developed by Hotai Group—a significant player in automotive services in Taiwan—emphasizes digital transformation in the taxi industry, promising comprehensive service efficiency and high-quality experience, especially for business travelers and tourists.